4. Chloë Thomas: The stock management and marketing interplay and the shift to wholesale Treyd Secrets: Supply, Sales and Scaling

This Treyd Secrets features an insightful conversation with e-commerce and marketing veteran and thought leader Chloë Thomas. The discussion covers the power of ensuring  well connected marketing and inventory strategies. Chloe also dives into tackling overstock issues, highlighting the significance of strategic discounting to maintain business profitability and sustainability. The second half of the episode is focused around the increasing trend of e-commerce brands venturing into wholesale and the challenges around wholesale as a sales channel. 

Time stamps:



00:50 Chloë Thomas's Journey in e-commerce03:46 Fundamental marketing principles and the evolution of e-commerce and marketing05:53 The importance of stock management in E-commerce07:48 The interplay of marketing and inventory management13:42 The challenge of overstock and its impact on marketing17:45 Strategies for balancing brand promotion and overstock clearance24:47 The importance of seasonal stock management25:39 Understanding the cash flow in business26:16 Shifting from abundance to scarcity mindset27:12 Leveraging marketing strategies for stock management29:42 The shift to wholesale and its implications32:09 The role of wholesale in E-commerce37:27 The future of E-commerce and wholesale40:34 The challenges and strategies in managing wholesale40:58 The evolution of e-commerce businesses43:52 Chloë’s number one Trade Secrets


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