6. Alicia Shaffer: From debt to Etsy stardom to D2C success Treyd Secrets: Supply, Sales and Scaling

In this episode of Treyd Secrets, host Peter Beckman interviews Alicia Shaffer, the self-taught e-commerce expert, and founder of Three Bird Nest, a bohemian-style apparel brand. Alicia shares her journey to success from losing everything and almost being a million dollars in debt to becoming one of the top-selling brands on Etsy.


Alicia attributes her achievement to her relentless hard work and the incessant desire to continually learn more about e-commerce, from algorithms and SEO. Adapting to her customers' preferences and tailoring the brand to reflect their desires has been key success factors. Alicia underscores the importance of creating and applying systems to every aspect of a business to track growth effectively and diagnose issues promptly. She emphasized the need for strategic product pricing and understanding the true cost of offering a product or service.


01:13 Alicia Shaffer’s journey to founding Three Bird Nest02:58 The birth of Three Bird Nest and its initial success04:19 The Importance of an exit strategy 08:27 The growth of Three Bird Nest and overcoming challenges16:45 The power of A/B Testing and listening to your customers20:43 The reality of success and the importance of hard work26:18 The transition from Etsy to independent retail28:02 The art of risk management and trust building28:38 The power of relationships in business31:38 The importance of asking for help32:21 Understanding unit economics and pricing33:06 The journey from debt to orofit43:17 Transitioning from Etsy to D2C45:29 The future of Three Bird Nest
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