48 min
Agency Model Innovation w/ Caroline Johnson 20% - The Marketing Procurement Podcast
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- Marketing
The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients.
Win Without Pitching
Blair's Twitter
Blair's Linkedin
The ICA
Leah's Linkedin
The ICA's Linkedin
The Business Model Company
Caroline’s Linkedin
Madison Avenue Makeover
Forrester’s “Ditch The Pitch” Research Report
The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients.
Win Without Pitching
Blair's Twitter
Blair's Linkedin
The ICA
Leah's Linkedin
The ICA's Linkedin
The Business Model Company
Caroline’s Linkedin
Madison Avenue Makeover
Forrester’s “Ditch The Pitch” Research Report
48 min