AMA RIFF Podcast AMA Milwaukee Chapter

In this episode, AMA MKE President Michele Tonkovitz riffs with Celia Faye Meisel about the dynamic partnership between sales and marketing teams.
 
Turn up the volume and get ready to explore insights, advice, and ideas on how collaboration on strategies, personal brand development, leveraging customer insights, and nurturing lead can significantly impact a company's success and help close more details.
 
Be sure to also connect with Celia Faye Meisel, Sales Growth Consultant and Creator of the "More Method":
https://celiafayemeisel.com/
https://www.moremethod.com/3-things
https://www.linkedin.com/in/celia-faye-meisel
https://www.instagram.com/celiafaye.meisel
https://www.facebook.com/CeliaFayeMeisel
 
Book a 20-Minute Exploration Call to see what sales growth can look like for your business this year.

Our AMA Riff guest Justin Metzger is really a jack of all trades ... and knows what it takes to run an AMA-zing press room during a trade show. Learn, connect and grow when you listen to Justin's public relations advice. Plus, get inspired by his tales about starting his own T-shirt business and voiceover work.
 
You can find Justin here:
Email: justin@metzgerandsons.com
Shirt website: metzgerandsons.com
Voice etc website: metzgermidwest.com

Tom Graybill from Trimarq Communications, Inc. once again talks to AMA Milwaukee President
Michele Tonkovitz. In the last conversation with Tom, he explained the importance of video as a
marketing tool. Today he shares the hidden joys and benefits of networking—a practice that got
lost during the pandemic and is now returning with a renewed spirit.

Some of us love it, some of us dread it, but networking is essential for meeting new people,
deepening relationships, and building your brand. Most of us blindly walk into these events with
a vague goal of collecting a set number of business cards, but there’s so much more we need to
know to make networking work for us. As Tom visits area colleges, he offers helpful tips on
making those vital connections in the working world.

Listen and learn:

✅ Where to look for the people you want to connect with
✅ Why networking is a practice that never ends
✅ What your goal should be at every event
✅ How a good impression can bring you referrals

Reach out to Tom on LinkedIn at https://www.linkedin.com/in/tomgraybill/ or via email at
tom@trimarq.com, or visit his company’s website at trimarq.com.

RIFF Hosts:

Michele Tonkovitz michele@greenonioncreative.com
Pat McGovern pmcgov@gmail.com

They say a picture is worth a thousand words, so how much more meaningful is a quality video?
Find out as you listen to Part 1 of my conversation with Tom Graybill of Trimarq
Communications, Inc. Through the media production company that he has been a part of for
over 20 years, Tom helps his clients put their best foot forward with effective audio-visual
communication.

He explains why video is the most important marketing tool in your business arsenal, giving you
the opportunity to present your business precisely as you wish. As the viewer watches up to an
average of one minute of video, this medium has been proven to be a powerful means of
conveying your message--and Tom shares how the little details make all the difference.
Some key conversation points:

✅ When to go professional versus DIY
✅ Establishing a budget for video production
✅ Crafting the message you want

Reach out to Tom on LinkedIn at https://www.linkedin.com/in/tomgraybill/ or via email at
tom@trimarq.com, or visit his company’s website at trimarq.com.

RIFF Hosts:

Michele Tonkovitz michele@greenonioncreative.com
Pat McGovern pmcgov@gmail.com

We all know music moves people’s bodies, hearts, and souls. But it also inspires them to spend
their money. Today as I talk with Leonard Novati, you will hear an inspiring story of how this
software engineer/deejay from Tanzania turned his love of African music into a growing
business venture.

Creator of user-friendly music app Afro Charts, Leonard has found a way to not only share the
unique sound of African music with the world, but also provide a platform for independent
artists. As he worked to bring the app to life, the entrepreneur continued to work full-time and he
faced the obstacles posed by the Covid-19 pandemic. You will hear how though it wasn’t always
an easy road for Leonard, his passion served as the driving force he needed to bring his dream
to fruition—and the same can be true for you.

We will discuss:
Finding your target audience The importance of effective marketing How to preserve as you pursue your vision And more
Reach out to Leonard on LinkedIn at https://www.linkedin.com/in/leonardnovati/ or via email at
Leonard.novati@afrocharts.com.

RIFF Hosts:

Michele Tonkovitz: michele@greenonioncreative.com

Pat McGovern pmcgov@gmail.com

It’s a new year and we’re returning with new guests! Meet Milena Dlugi, the owner of a virtual
assistant company Milena Elite LLC and also our most recent AMA Board secretary. Offering a
wealth of insight, skill, and experience, she shares life lessons we all can learn from.
Listen as she details how she relocated from Poland to the United States shortly before the
Covid-19 pandemic hit and came to a personal crossroads. Working fulltime for a local
company, Milena felt something missing and wanted to pursue her passion of venturing out on
her own. After finding inspiration through local networking events, she started Milena Elite which
allowed her to bring two of her dreams—creating a company and helping others—to life.
We also talk about:
How having a virtual assistant can give you your life back Effective ways to market yourself and your business Why networking and building relationships are the keys to success The importance of finding a work-life balance Reach out to Milena on LinkedIn at https://www.linkedin.com/in/milena-dlugi/ or at
milena@milenaelite.com
 
RIFF Hosts:
Michele Tonkovitz: michele@greenonioncreative.com

Pat McGovern pmcgov@gmail.com