#AmWriting KJ

It’s EPISODE 401! That’s a lot of episodes. We’re proud. We’re also not done—and a couple weeks ago, a fellow writer decreed, in an email post that went rather viral, that No One Buys Books.
We disagree. Instead, we offer the following less bleak but not entirely rosy corollary: Nothing Sells Books. But Books Still Sell.
Coming at you in this episode are four somewhat cynical authors, one who spends her time now working with writers rather than writing herself. We’ve all had books hit various lists… and we’ve all had books that have not, have neither hit any lists or reached target numbers or earned out or anything of the sort. And we have thoughts. Listen for them… but meanwhile, here I am, KJ, with my very own soapbox bc I said “I’ll write the shownotes” and the others, spotting an opportunity to let someone else do a thing, semi-wisely agreed because now I get to tell you what I think.
I mostly think that we authors have bought into a story in which we have more control over our sales than we do. We believe—or want to—that we can TikTok hustle up readers, tweet our way to success, muster our many Facebook friends to buy three copies each (it’s not that much!), put some links in our Substacks and call on our Notes, Threads and Insta buds to click those links. And traditional publishers want so badly to believe that too—because if it’s not true, then we don’t know what is. Reviews MIGHT sell books. Ads sometimes work. Even celebrity book clubs, the last magic best-seller wand, only work when there is a match-up between readers and the book—some Reese, GMA and Jenna picks sell big while others don’t, and there is absolutely no way to beg, buy, or steal your way onto them anyway. (Maybe? Story idea, yours for the taking: author blackmails way onto celeb book list, things go terribly wrong.)
And I want to tell you that this is not true, because I don’t entirely want it to be true. It arguably hasn’t been true for me, and I’ve seen it not work for many if not most of other authors. To get more specific, I’ve had not one but TWO excerpts of a book in the NYT and had it not move the needle. I’ve had an essay in LitHub, ditto. I’ve been on many, many podcasts, I’ve sent emails, I’ve made TikToks and reels, and I’ve watched friends push these buttons hard and less hard to mixed results—but not NO results, and that’s an important distinction. Below, I’m offering a few success stories, all with massive caveats, the most important of which is this: I probably only see the successes.
The TL;DR is this: nothing easy sells books. There is no short cut or even a long cut. For most of us, nothing we ourselves are willing to do or are capable of doing in the short term is going to move enough titles to make a significant impact on our success. The second half of our koan is also true, though. Books still sell. But most book sales, especially those that lead to wild success, come from forces beyond our control. Word of mouth, a lucky media hit, a celebrity boost. A hit TV show that comes out of the blue years after a series is published (Bridgerton), or maybe after the author has died (The Queen’s Gambit). Or they come from enough people picking up the book and sharing it with enough others in ways that cannot be planned or gamed. You can’t count on those things, although one thing remains true: lightning can’t strike a book that hasn’t been written.
The most important thing to do is to write the books.
Sarina notes in the podcast that nothing sells (your) books like more books (by you)—witness, for example, Taylor Jenkins Reid. Daisy Jones and the Six was not her first book by any means—but its success brought her backlist roaring into prominence. I think about TJR a LOT, because she stuck to the thing I want to stick to—writing the books, not recording video confessionals about the writing process and setting them to the music du jour. But… that’s a thing

Today, I (Jennie) am excited to welcome novelist Caroline Leavitt to the show.  She's a very prolific author who's novels have landed on the New York Times bestseller list, the USA today bestseller list, and have been optioned for films, translated into many languages, contents for magazines, and won all kinds of awards.
Caroline is also the co-founder of A Mighty Blaze, an organization that began during the pandemic to promote independent bookstores and authors who lost their book tours.  It's since grown into an organization of 35 professional creative volunteers, connecting writers and readers online in a variety of ways, including a podcast.
Today, I'm talking with Caroline about her new novel Days of Wonder  and specifically about the dual timeline and how she learned to trust her gut to make the story work.
You can find her at CarolineLeavitt.com
Humans of New York



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As a hybrid author with a long history of both self-publishing and traditional contracts, I’m often asked about this choice. How I decided to self-publish, and is it still a good idea?
This is question for the ages! Or, well, since 2007. 
The answer is that it’s complicated. My own feelings about self-pub have surely evolved over the years. This March I celebrated my ten-year anniversary as a self published author. I had a great return on my efforts right out of the gate, so I’ve always been a fan. Unfortunately, though, self-publishing ate my life. It’s a lot of work, so I’m not quite as gung-ho as I used to be. But that doesn’t mean it’s a terrible idea.
To help you decide, I’ve identified several questions you can ask yourself to help figure out if self-publishing is for you. 
#1 Does this book have an easily defined “shelf” in publishing land? 
* Self publishing is not for every book. It works well when the genre has a built-in readership who already knows what it wants. For example, mystery lovers know how to shop for a mystery. They know how to spot one, and they usually don’t need an NPR interview with the author to entice them. 
* If your book can fit comfortably and familiarly beside its cousins in the genre, give yourself ten points in favor of self publishing. 
#2 Do I have a built-in readership I can reach via email or social media? 
* If your book does not have an obvious, built-in readership, but you have a built-in following, then self-publishing might make sense for you. 
* For example, if agents and publishers are telling you that your topic is too niche for them, but you already know how to reach the exact reader you need, then maybe you should trust your gut. Perhaps you’re the leading expert in crafting origami holiday decorations, with an instagram following of a hundred thousand people. Or maybe you travel the nation speaking on a particular topic. Or you’re part of a well-defined group—like education influencers, or architecture nerds. There are certainly some instances of an author knowing better than the publisher whether a book will sell. 
#3 Do I have the patience to learn how publishing platforms fit together?
* I’m convinced that anyone can learn the ropes of self publishing. But you have to want to learn them. I enjoyed learning how to self publish. Then again, I also used to enjoy doing my own taxes. So maybe I’m a special breed of nerd. 
* Before you start, figure out which bank account you’re going to provide for payment information, and get ready to provide your tax ID number. You’ll need to set up at least one platform, like KDP or D2D (Draft 2 Digital.) 
* If you hate business, math and admin work, make sure to be honest with yourself about all the red tape you’re going to have to cut as a self-published author. And to those who say “I can just hire this stuff out,” I’m not sure that’s a great idea. Yes, there are hybrid-style publishers who will take your money and fill out the forms on your behalf. But many of them overcharge and overpromise. Self publishing is, by its very nature, a DIY effort. 
#4 Can I source the editorial and design help that I need to get this right? 
* Hiring freelancers is often a fun part of this job, but it’s great to have a plan. 
* Editorial work can vary vastly in quality, and the problem is that you won’t be able to tell who’s competent just from a website or an email exchange. That’s why the first question I ask editors is: are you willing to do a two page sample edit? And I don’t hire anyone who says no. It’s not that I expect anyone to work for free, but two pages is just a few minutes time. And finding an editor who jives with your style is hard. 
* Furthermore, you need to be very clear about what you expect the editor to do. Is this a developmental edit? Will she be advising you on pacing and plot holes? Or is this a copyedit—meant to find errors, awkward phrasings and repetiti

He’s back! He’s back! One of my favorite writers, an early and generous mentor, the fantabulous A.J. Jacobs. We interviewed him last when his book, The Puzzler, came out, and he’s back to talk about his new book, The Year of Living Constitutionally: One Man’s Humble Quest to Follow the Constitution’s Original Meaning.
Links from the Pod:
A.J.’s website
My Outsourced Life article
Party like it’s 1789! My weird enlightening month living strictly by the U.S. Constitution in The Guardian
Thanks for listening to this week’s episode! If you enjoy what we’re doing here at the #AmWriting Podcast, make sure you’re subscribed to get our episodes straight to your inbox (and hey - maybe forward it to someone else who may enjoy).



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We’ve been talking a lot lately about the how hard it is to finish a project and how different that energy is from the wonderful, euphoric, sometimes manic starting energy. Here’s some advice from Jess, Sarina, and Jennie on how authors manage their lives and relationships and work amid the ups and downs of writing projects.
AmReading:
Sarina: She’s been loving the Orphan X series by Greg Hurwitz
Jennie: Her fave read this week is Dear Edward by Ann Napolitano
Jess: Finally got around to listening to Remarkably Bright Creatures by Shelby Van Pelt and KJ convinced her to download The Murder of Mr. Wickham by Claudia Gray. She also started The Sicilian Inheritance by return guest Jo Piazza.
Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

If you do not already know Rachael Herron, host of the Ink In Your Veins Podcast (formerly known as How Do You Write) and author of 13-ish novels (including 2 thrillers under the not-exactly pseudonym RH Herron), soon-to-be two memoirs and a few assorted books as well as many many blog posts and essays about writing… well you’re lucky because now you do.
The thing to know about Rachael Herron for today’s purposes is that she’s published her books both independently and with traditional publishers. She’s even retrieved the rights to traditionally published books from over a decade ago and re-published them herself—even while enthusiastically traditionally publishing her thrillers. Even with all that experience and knowledge under her belt, she still decided she just HAD to go out and publish something new. She’s independently publishing her newest book, Unstuck: An Audacious Hunt for Home and Happiness—but first, she decided to run a Kickstarter to help her do it.
Did Rachael have any idea how to run a Kickstarter? She did not. Did she know if she’d meet her goals? Nope—although, as you’ll hear in the episode, she had a bunch of good reasons to think she just might.
If you’ve ever toyed with the idea of using Kickstarter to fund a book yourself, this is the episode for you. We talk about why Rachael decided not to seek a traditional publisher, how she decided to try Kickstarter and what it took to get it done, as well as what I call “mistakes we made so you don’t have to”. We talk about the highs—hitting her goal in a matter of hours and getting to create “stretch goals” so raise even more, being chosen as one of Kickstarter’s “Projects We Love”—and the lows, like almost setting goals in the wrong currency, which would have meant she’d essentially be paying people to take her book and overpromising speed and needing to tell people things were not actually live… yet.
And we get way into the weeds on who this might work for and who might want to look for another way to get what they want. If you’re thinking oh, her platform is big, no wonder this worked for her—we talk numbers, and I bet you’ll be surprised. And her final piece of advice is so important that I’m going to lay it right down here:
Write the book first.
Links from the pod
Find Rachael’s Kickstarter, which runs through April 22, 2024, HERE.
Follow Rachael on Instagram HERE and subscribe to her EXCELLENT email about writing HERE. Support her on Patreon HERE.
Get Your Book Selling on Kickstarter, Monica Leonelle & Russell P. Nohelty
Joanna Penn episodes on Kickstarters
How to Be Old, Lyn Slater
Lulu.com
Bookfunnel
Hey, it's Jennie Nash, founder and CEO of Author Accelerator. I hear so many people tell me that book coaching sounds like their dream job, and they wish they could do it, but they can't because ___________. Fill in the blank, whatever it is: They don't have an agent, they haven't written a bestseller,  they don't have a Ph.D., they weren't an English major, they don't know enough about the publishing industry--whatever the thing is. And I can tell you that I see people overcome these things every single day. I have a presentation on this, on imposter syndrome. It's the single biggest barrier keeping most people from saying YES to their dream job. Come check it out at bookcoaches.com/imposter. That's bookcoaches.com/imposter.


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe