241 episodes
Creator Science – Learn from today's top content creators Jay Clouse
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5.0 • 1 Rating
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Creator Science helps you become a smarter creator.
It's never been easier to create content, but breaking through the noise gets more difficult every single day.
The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge.
Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.
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Audience Q&A: When to give up, how often to publish, developing interest in YOU, and where to find leverage
In this episode, my good friend and YouTube editor, Conor Conaboy, joins me in an office hours where we answer your questions about content strategy.
Full transcript and show notes
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TIMESTAMPS
(00:00) Here’s When You Should Quit
(06:23) How Often You Should Upload
(10:49) Making a Multi-Language Channel
(15:18) Here’s When You Should Make a New Channel
(19:10) When Viewers Watch Because of YOU
(27:41) Making Content That You Like
(34:36) How to Find New Content Formats
(38:54) Deciding Which Platform to Create Content
(40:57) Where to Find Leverage
(44:43) The Hidden Opportunity in LinkedIn Video
(49:18) The Easiest Thing About Growing a Podcast
(52:11) “Are you happy?”
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RECOMMENDED NEXT EPISODE
→ #185: Listener Q&A Part 1
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
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CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
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SPONSORS
💼 View all sponsors and offers
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SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to build raving fans and real connection (feat. Chenell Basilio and Becky Davidson)
Last week, I spoke at ConvertKit's annual Craft and Commerce event in Boise, Idaho. It's one of my favorite events of the year, and this year may have been my favorite event ever. ConvertKit revealed that they are rebranding to Kit and making a whole slew of other product updates, including opening an in-person recording studio available to all ConvertKit customers, which is where today's recording took place.
Today, I'm talking with two members of the lab who have become great friends. The first is Chenell Basilio, the writer of Growth in Reverse. Growth in Reverse is a newsletter that reverse-engineers the email growth strategies of today's top creators. Chenell has grown that subscriber base incredibly quickly because people absolutely love the deep research she does.
My second guest is Becky Davidson. Becky has a background in both product and community design and now runs her own community agency called Affinity Collective. Before striking out on her own, Becky was the head of product at Boss Babe.
These two women know a lot about serving audiences in a way that makes them genuinely love your work, and that's what I wanted to explore in this episode. If you wanna serve your audience in a way that is unique and memorable and remarkable, which I really think you should, then this episode is for you.
Full transcript and show notes
Chenell's Website / Twitter
Becky's Website / Instagram
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RECOMMENDED NEXT EPISODE
→ #147: Chenell Basilio
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Aprilynne Alter – Breaking down the video that blew up her channel (755,000 views with 1000 subscribers!)
Aprilynne Alter is a YouTuber who abandoned her 20,000 subscriber channel to completely start over a year ago. Over that next 8 months, she tried everything. Nothing was working until she got 755,000 views on a video she posted with less than a 1,000 subscribers.
In this episode, she'll take us through the process of how it happened from ideation to upload, so you can do it too.
Full transcript and show notes
Aprilynne's Website / Twitter / Instagram / YouTube
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TIMESTAMPS
(00:00) The Formula for a Breakthrough Video
(00:43) It All Starts With an Idea
(05:23) Why Make a THAT Idea
(07:41) Creating the Perfect Title and Thumbnail
(14:46) The Packaging That Didn’t Make it
(16:57) Gathering Good Feedback
(19:40) The Most Thorough Research Process You’ve Ever Seen
(33:04) Writing a Script for YouTube
(36:50) What Influences High Retention?
(39:28) How to Edit a Breakthrough Video
(41:44) What You Didn’t Know About Uploading
(44:06) Why Was This THE Video that Broke Through
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RECOMMENDED NEXT EPISODE
→ #162: George Blackman
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Why (and how) to ask your audience why they DIDN’T take action
Subscribe to Podcast Marketing Trends Explained ↗
I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting.
Justin is the cofounder of Transistor, which is one of my favorite podcast hosting platforms. And Jeremy is the founder of Podcast Marketing Academy, as well as a member of The Lab.
These guys are doing really great work with this podcast about podcasting. It's nerdy. It's data driven. It's everything I love about being creator and a podcaster all rolled into one. But these guys are taking a very rigorous data driven approach, and I love everything they are putting out. In particular, I loved this episode you're about to listen to. It's all about understanding why it's so hard to get your fans from other platforms to give a podcast a listen.
Full transcript and show notes
Justin's Twitter Jeremy's Twitter
Watch this episode on YouTube
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
An honest conversation with my friend, Justin Moore (live from CEX)
Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases.
It was also an opportunity for me to really catch up with my good friend, Justin Moore. Justin has been on the show a bunch of times, and I'll link to some of the past episodes with Justin in the show notes. He's the founder of Creator Wizard, and he is the guy to learn sponsorship strategy from. This is a super transparent look into our businesses and really our friendship.
Full transcript and show notes
Justin's Website / Twitter / Instagram / YouTube / TikTok
Episode #179: Justin Moore
Episode #178: Redesigning MY sponsorship strategy
Episode #146: Justin Moore
Episode #108: Justin Moore
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RECOMMENDED NEXT EPISODE
→ #191: Breaking down my $60,723 product launch
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Jake Thomas – YouTube title expert shares his secrets for getting clicks.
Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,
How to model titles
The differences between education and entertainment channels
What most creators are getting wrong
And much, much more
Full transcript and show notes
Jake's Website / Twitter / LinkedIn
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TIMESTAMPS
(00:00) Meet the Man Who Solved YouTube Titles
(00:53) Title Expert Reveals What a Title Actually Does
(02:34) You Should NEVER Do This With Titles… Unless
(05:11) What Happens When You Write the Perfect Title
(10:29) The Only 3 Emotions You Need for Better Titles
(13:15) The Dark Side of YouTube Titles (and how to avoid it)
(18:47) The Silent Hacks YouTubers Use To Hook You
(21:31) Do NOT Make Your Titles Longer Than This
(23:45) The Biggest Mistake YouTubers Make with Titles
(25:51) How Pro YouTubers Actually Write Titles
(34:58) Don’t Be Original
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RECOMMENDED NEXT EPISODE
→ #125: Jake Thomas
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WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
I wait your episode every week
As a content creator, you help me a lot in learning more and simplifying complex. You step ahead of me and talk about what I’m thinking about. This show is my go-to while driving. It’s interesting and helpful. Thank you so much for your effort.