Death to the Corporate Video Guy Bauer

Guy Bauer, founder and creative director of Umault, a B2B video ad agency, shares an important piece of advice: when you find a marketing approach that works, stick with it until it stops working.

This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style.

In this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview."

We unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.

Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.

This episode is not just about getting creative approval but strategically guiding choices, redefining risks, and smartly navigating the approval process.