3 episodes
EMPATHY GAP Junior Nyemb
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- Business
As makers and marketers, there’s an inherent tension between what we want and what customers need; between how we see ourselves and how others perceive us. To resolve that tension, we have to close the empathy gap.
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ON Hero Complex
If we want to create compelling brands, we have to make our customers the heroes of our brand narratives— not us, our products or companies.
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