301 episodes

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.

Tune in to learn how to stand the f*ck out and market... without selling your soul.

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Louis Grenier | Marketing & Branding

    • Business

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.

Tune in to learn how to stand the f*ck out and market... without selling your soul.

    How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

    How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

     Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:
    The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobsHow Paul made the leap from a successful corporate career to pursue what made him feel truly aliveThe unexpected truth about the relationship between money and the willingness to take risks in career and lifePaul's candid perspective on the challenges and rewards of trying to get paid for doing what you loveThe key realization Paul had about what makes work feel genuinely fulfilling and meaningfulIf you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.
    (00:00) - Intro
    (01:58) - What's Paul's core idea behind the Pathless Path
    (05:34) - The process behind the interviews
    (10:33) - Is money important to change career path
    (14:55) - How doing what you like can push your career
    (18:24) - Discovering what makes you feel alive
    (27:14) - The unconventional launch of The Pathless Path
    (31:36) - The importance of genuine connection with people
    (39:16) - What are your yearnings?
    (45:02) - Is the traditional script being overwrote
    (51:11) - Summary
    (52:48) - Top 3 resources

    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 55 min
    The BS-Free Guide to Building Communities That Last More Than 3 Months

    The BS-Free Guide to Building Communities That Last More Than 3 Months

     In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.
    (00:00) - Intro
    (02:04) - Reasons why you shouldn't start a community (yet)
    (09:22) - Andy's perspective on what's a community
    (10:52) - Tailoring your community to your personality and strengths
    (19:57) - Tips that will ignite your community
    (34:19) - The insider's guide to community management
    (38:06) - The power of hot seats
    (40:54) - Costly mistakes to avoid when building your community
    (44:11) - Attracting your ideal founding members
    (49:39) - Outro

    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 56 min
    Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

    Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

    Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination.
    (00:00) - Intro
    (01:43) - Why you shouldn't take yourself too seriously!
    (05:52) - The improv secret to unleash your mind
    (08:33) - Jocelyn's journey through adversity
    (15:38) - What is at the epicenter of "The Brain Lady"'s method
    (21:04) - Practical case with Jocelyn's method
    (26:29) - Decoding the method
    (36:43) - Making changes that stick
    (43:44) - How to learn like a pro (insight from the animal kingdom)
    (48:45) - Jocelyn's Top Picks
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 53 min
    How to Find Undiscovered (Yet Profitable) Niches

    How to Find Undiscovered (Yet Profitable) Niches

    Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.

    Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. 

    In this episode, you’ll learn:
    The essence of positioning in businessHow to transition from offering everything to everyone to finding an undiscovered, yet profitable, nicheHow to identify your skills and leverage them to make moneyResources and Recommendations:
    Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking."Improvisation and the Theatre" by Keith Johnstone"Thinking in Bets" by Annie DukeTopics Covered:
    (00:00) - Intro
    (01:33) - The importance of positioning in business
    (06:29) - Who can ruin your positioning?
    (11:06) - Why 99% of business is b*lls
    (13:10) - Leveraging experience and skills for career evolution
    (17:46) - Finding and mastering your niche
    (19:47) - Knowing when to specialize
    (23:17) - Embracing career changes
    (31:12) - Navigating niche market risks
    (45:49) - Emily’s top 3 resources
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 53 min
    Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

    Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

    For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.
    She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank. 
    In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!
    Topics Covered:
    (00:00) - Intro
    (01:46) - The secret to niche success
    (04:13) - The risk of going too broad
    (08:01) - The top-down approach and the bottom-up approach
    (11:21) - Practical case of going ULTRA-NICHE
    (13:45) - How to validate your niche
    (17:31) - How to know your positioning is right
    (22:10) - The power of positioning precisely
    (30:30) - Market research for positioning
    (33:17) - The significance of words in positioning
    (48:29) - What marketers should learn today
    (52:58) - Top 3 resources
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 56 min
    How to Grow an Audience When No One Seems to Listen

    How to Grow an Audience When No One Seems to Listen

    In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. 
    This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. 
    From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. 
    In this episode you'll discover: 
    The creative process of composing musicThe importance of discipline and belief in your workSocial media practices to grow your audienceTopics Covered:
    (00:00) - Intro

    (01:18) - Who is Zeke Sky?

    (03:03) - People's perception of the world of metal music

    (08:25) - Debunking the misconceptions about composing music

    (12:41) - Zeke's inspiration to compose

    (15:14) - The creative process of Zeke Sky

    (22:51) - Zeke Sky's life before the pandemic

    (28:45) - Building a powerhouse brand in a challenging environment

    (35:26) - Tips to grow your audience on social media

    (44:43) - The psychological impacts of growing your audience

    (48:48) - Outro
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 52 min

Top Podcasts In Business

El-Podcasters
Bassel Alzaro - Karim Rihan
بزنس بالعربي (Business بالعربى )
Ahmed Rashad
مدرسة الاستثمار
تريندز بودكاست
YoussefSabryMindset
Youssef Sabry
سوالف بزنس مع مشهور الدبيان
ثمانية/ thmanyah
بزنس أسهل مع تهامي
Tarek Badr & Mohamed Tohami

You Might Also Like

Marketing Against The Grain
Hubspot Media
Marketing School - Digital Marketing and Online Marketing Tips
iHeartPodcasts
Nudge
Phill Agnew
Creator Science
Jay Clouse
2Bobs—with David C. Baker and Blair Enns
David C. Baker and Blair Enns
Uncensored CMO
Jon Evans