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In this Intro to Season 9, we kick off with a get-to-know-you session with our new coachee, Robyn Gooding! It’s such a fun conversation that takes you deep on Robyn’s story and gives you context around who she is, what both of her businesses are, what her life is like as a mama (whose husband travels for work), and what she’s most excited and freaked out about when it comes to being on the podcast. 
 
In this episode, you’ll hear:
Robyn’s super interesting back story and how coaching “chose her”
Why Robyn wanted to work together and what made her say ‘yes’ to the podcast 
My perspective on why I knew Robyn was the perfect person for Season 9 
How the thing Robyn is most excited for is also the thing she’s most scared of 
The big life shifts and challenges Robyn has recently faced and how that changed her perspective on showing up here so vulnerably
 
Episode Links Join my Facebook group
Learn more about Robyn on her website 
Listen to Robyn’s podcast episodes Part 1, Part 2, and Part 3

In Session 1 with Robyn, we get to know her and her business and discuss how it can be quite scary to scale a good thing. Robyn’s plans for her business have changed quite a bit in recent months and she’s looking at re-working and re-defining what’s there (even though, in many ways, she loves it as is). We dive into her current offers, what motivates her, and the fears that come with change. 



In this episode, you’ll hear:
Why it can be really scary to scale what’s already working well 
The thing Robyn shares that MOST of the online space would label as a block, and why I feel differently 
Permission to prioritize your lifestyle over massive numbers (and what that looks like)
How a boring business can be the best thing for you
The fears around fractured audience trust that can come with big change 
How control shows up in our business (especially after traumatic experiences) 
 
Episode Links Join my Facebook group
Learn more about Robyn on her website
 

In Session 2 with Robyn, we start with leaning into pricing and strategy and end up going WAY deeper into the new identity that’s emerging for Robyn and the importance of centering yourself in your own life and business more. We talk about ‘look at me marketing’, the patriarchy & systems that impact how we show up, and the identity shift Robyn is experiencing as she comes back to herself after pregnancy, grief, and loss. 



In this episode, you’ll hear:
 
The things that actually communicate who your program is for (outside of just what you’re saying about it)
The good/bad that comes with hearing “This is so much more valuable than I thought!”
What truly makes someone compelling
The problem with the “I’ll just go show them” mentality we can get stuck in (and that I often find myself stuck in too!)
A look at the systems that influence how we engage with life and our businesses 
The importance of “centering” yourself and how Robyn is entering a new era around this concept
 
Episode Links Join my Facebook group
Learn more about Robyn on her website
 

In Session 3 with Robyn, we discuss all things scaling and messaging. The truth is, in order to scale a program you need specific messaging that helps you stand out, and we’re getting clear on what that means for Robyn. Some of it is mindset and energetic and some of it is smart strategy, and you’ll get to see how it all fits together. We also dive into some of the shadow sides of sharing in this way- like the fact that people will misunderstand you no matter what. It’s a great episode that blends a bit of everything and will absolutely have some nuggets for you no matter where you’re at in your own journey. 



In this episode, you’ll hear:
 
Why we often undervalue the things that come easiest to us
What to do if social media feels like a high school cafeteria
How to cultivate a willingness to deal with the challenges that come with growth (like being misunderstood)
An important Q to ask yourself to determine your best strategy 
The thing that matters most for scaling (that you don’t have to worry about for 1:1)
An obvious but important messaging hack that just might blow your mind 
 
Episode Links Join my Facebook group
Learn more about Robyn on her website
 

In this solo episode, we discuss the differences in scaling and selling a large group offer vs. 1:1. Too often in the online space we act as though these are exactly the same in terms of how you’d approach them strategically and they are absolutely not. We dive into the differences, how that’s showing up for Robyn, and the “why” behind different strategic choices so that you can feel more clear on the what and why and can apply it to your own business for more results.



In this episode, you’ll hear:
How to distinguish what might be relevant to you and your business here and what to let go of
When it actually matters to niche and what that can look like 
What building relationships look like at different stages of business 
How you need to shift your view on marketing when it’s time to reach more people
The fundamental principle behind growing a scalable offer 
 
Episode Links Join my Facebook group
Learn more about Robyn on her website
 

In Session 4 with Robyn, we go deep. We talk about being the default parent, the toxicity of doing it all, sacred rage, and deep grief. Robyn shares so openly and vulnerably that I’m moved to tears even typing these words. It’s a truly beautiful episode that, while touching on many personal things, really is a testament to the power of vulnerability. With yourself and with others. I’m so grateful to Robyn for this episode. I know you’ll feel the same. 



In this episode, you’ll hear:
The real challenge of being the default parent and business owner that needs to get talked about more
The toxicity of “doing it all” (and why ALUL didn’t grow last year)
Re-working the entire foundation of your belief system and what that entails 
How to find ease and neutrality in business even when business isn’t easy 
The sacred rage Robyn is letting herself lean into and what grief is teaching her
 
Episode Links Join my Facebook group
Learn more about Robyn on her website