96 episodes

Marketing, Mindfulness, and Martinis - an unfiltered look at what's changing and what's not - in business and in life - is a weekly podcast hosted by Joanne Tombrakos. Joanne is a Professor of Marketing at NYU, a Digital-First Marketing and Business Strategist, Personal Brand Advisor, an Author, and a Writer. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

joannetombrakos.substack.com

Marketing, Mindfulness and Martinis Joanne Tombrakos

    • Business

Marketing, Mindfulness, and Martinis - an unfiltered look at what's changing and what's not - in business and in life - is a weekly podcast hosted by Joanne Tombrakos. Joanne is a Professor of Marketing at NYU, a Digital-First Marketing and Business Strategist, Personal Brand Advisor, an Author, and a Writer. Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their businesses and their lives in this time of uncertainty as well as occasional rants from her on timely topics that she just can't keep quiet about. For more about Joanne, visit joannetombrakos.com

joannetombrakos.substack.com

    Janet Hanson on Her Mostly Bullish Career at Goldman Sachs: Episode #97

    Janet Hanson on Her Mostly Bullish Career at Goldman Sachs: Episode #97

    I first met Janet Hanson in 2009 when I joined 85Broads, a women’s networking group she founded that now operates as Elevate Network.
    I knew back then that Janet Hanson had a storied career on Wall Street starting with being accepted into Goldman Sach’s training program at a time when very few women were accepted. But in all honesty, I did not know the half of it until I read Janet’s new book: Broad Street, My Mostly Bullish Career at Goldman Sachs.
    At a time when women’s rights are at risk and we are confronted with the reality that for as far as we have come, we are still fighting for them, I think it’s especially important to be reminded of the barriers women like Janet broke through and how she did that. Whether you lived through those years or are just starting out Janet’s is a fascinating story of - as she says - her mostly bullish career at Goldman Sachs.
    Follow Janet Hanson on LinkedIn
    Read, Broad Street, My Mostly Bullish Career at Goldman Sachs

    Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
    For more about Joanne, visit joannetombrakos.com
    Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.
    Learn more about Joanne's other books here.
    Follow Joanne on Linkedin, Instagram and  Threads


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

    • 51 min
    Marley Rosario on Using GenAI to Help Mission-Driven Organizations: Episode #96

    Marley Rosario on Using GenAI to Help Mission-Driven Organizations: Episode #96

    When Ryan Davis, Cofounder and COO of People First who has been on this podcast twice, Episode #3 and #57 reached out and said he had someone he thought would be good for this podcast, Joanne did not hesitate. Ryan rarely steers her wrong. Lucky for her and her listeners because that gave her the opportunity to have this conversation with Marley Rosario, Founding Partner and CEO of MJ Ventures.
    Marley discusses:
    ✅how MJ Ventures helps mission driven organizations to talk to their data
    ✅how GenAI differs from AI
    ✅ how companies like his can create customized GenAI tools that go beyond what he calls off the shelf GenAi like ChatGPT
    ✅tools like Chat to Learn that MJ built that helps young people think more instead of less
    ✅how his policy and community building background factor into his work
    ✅what he thinks we can and can’t solve legislatively when it comes to mitigating the risks and downsides

    Follow Marley Rosario on LinkedIn
    More about MJ Ventures here
    Subscribe to The Digital Polity on Substack

    Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
    For more about Joanne, visit joannetombrakos.com
    Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.
    Learn more about Joanne's other books here.
    Follow Joanne on Linkedin, Instagram and  Threads


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

    • 48 min
    Kara Alaimo on Why Social Media is Toxic for Women and Girls and What We Can Do About It: Episode #95

    Kara Alaimo on Why Social Media is Toxic for Women and Girls and What We Can Do About It: Episode #95

    This week Joanne sits down with Kara Alaimo to discuss Kara’s important new book, Over The Influence, Why Social Media is Toxic for Women and Girls - and How We Can Take it Back.
    There is a lot to unpack in this timely and informative conversation including:
    * why social media is toxic for women and girls at any age
    * misinformation and disinformation and how it is often crafted to prey on women’s vulnerabilities
    * the manosphere and how it has created a space for sexism and misogyny to thrive online
    * what you might not have known about dating apps
    A communications professor at Fairleigh Dickinson and CNN Opinion contributor, Kara makes the case for how social media has made the world less safe for girls and women backed by research and hard data. She also offers tips and suggestions on what can be done to turn this around including women using social networks to amplify the voices of other women to the idea of a non-profit social network.
    Note from Joanne - everyone should listen to this episode - not just women and girls! Just be forewarned - you will want to read the book!

    More on Kara Alaimo on her website.
    Get your copy of Over the Influence, Why Social Media is Toxic for Women and Girls - and How We Can take It Back
    Follow Kara on LinkedIn and Instagram
    Read Kara’s most recent Op-Ed on CNN.com
    Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
    For more about Joanne, visit joannetombrakos.com
    Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.
    Learn more about Joanne's other books here.
    Follow Joanne on Linkedin, Instagram and  Threads


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

    • 50 min
    Junmian Sun on the Shorty Awards and Digital Storytelling: Episode #94

    Junmian Sun on the Shorty Awards and Digital Storytelling: Episode #94

    This week Joanne sits down with Junmian Sun, Managing Director of the Shorty Awards, an international competition that has been honoring innovative work in digital and social media by brands, agencies, nonprofits, and creators since 2008 when it first launched on Twitter, the social network now known as X.
    Beyond The Shorty Awards, The Shorty Impact Awards, and The Elevate Creatives Fund their conversation meanders to the impact of GenAI on storytelling, unbreaking the internet, and bringing the social side back to social media plus more than one other thought-provoking idea!
    This is an episode that will get you thinking!

    Follow Junmian Sun on LinkedIn
    More on The Shorty Awards here
    More on The Shorty Impact Awards here
    Listen to It’s No Fluke podcast
    Vote for your favorite 16th Annual Shorty Awards Finalists through Tuesday, April 30th, 2024!
    Watch Junmian at SXSW
     Plain English with Derek Thompson podcast
    Home Deus by Yuval Noah Harari

    Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
    For more about Joanne, visit joannetombrakos.com
    Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.
    Learn more about Joanne's other books here.
    Follow Joanne on Linkedin, Instagram and  Threads


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

    • 41 min
    How Melissa Gonzalez Is Reimagining The Retail Experience in 2024: Episode#93

    How Melissa Gonzalez Is Reimagining The Retail Experience in 2024: Episode#93

    From the day e-commerce became a thing, the death of brick and mortar was predicted. Joanne wasn’t convinced then and she’s not convinced now. Neither is her guest today.
    Melissa Gonzalez is an award-winning strategist and brand storyteller, the author of The Pop Up Paradigm: How Brands Build Human Connection in a Digital Age, and the principal and founder of MG2 Design, a global architecture, design, strategy, and branding firm. Melissa has produced more than 150 brand experiences across the country for both DTC start-ups and established brands including Tempo, Nordstrom, and Burrow.
    As you will learn from their conversation - brick and mortar retail is not dead - but it is changing. Stay tuned to see how Melissa and her firm help brands navigate that change.
    More on Melissa Gonzalez here
    More on MG2 here
    Learn more about MG2’s latest advisory offering here
    Get your copy of The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age here.
    Follow Melissa on LinkedIn and Instagram
    Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
    For more about Joanne, visit joannetombrakos.com
    Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.
    Learn more about Joanne's other books here.
    Follow Joanne on Linkedin, Instagram and  Threads


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

    • 40 min
    Writing To Get Noticed with Estelle Erasmus: Episode #92

    Writing To Get Noticed with Estelle Erasmus: Episode #92

    Joanne’s guest today is award-winning journalist and writing coach, Estelle Erasmus who has written for over 150 publications, including The New York Times and The Washington Post and has been editor-in-chief of five national consumer publications. Among other accomplishments Estelle is the author of the recently published, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published which was just awarded a 2023 Zibby Award for Best Book for a Writer.
    If you are wondering what any of this has to do with marketing and business, it will soon become clear. While their areas of expertise differ, what Estelle talks about and teaches in regards to storytelling, creating content for publications and pitching ideas - mirrors everything Joanne teaches and talks about as well as a shared belief in what Estelle writes so beautifully, “Words can change lives.”


    More on Estelle here
    Follow Estelle on Substack, Instagram, TikTok and LinkedIn
    Listen to Estelle’s podcast, Freelance Writing Direct
    Get Estelle’s book, Writing to Get Noticed, Find Your Voice, Become a Better Storyteller, Get Published here
    Opus Clip - AI-powered Video Repurposing
    Marketing, Mindfulness, and Martinis - an unfiltered look at what’s changing and what’s not - in business and life -  is hosted by Joanne Tombrakos.  Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the changes in their business and their lives in these challenging and uncertain times and occasional rants from her on timely topics that she just can’t keep quiet about.
    For more about Joanne, visit joannetombrakos.com
    Crafting Your Pitch, A Storytelling Framework is available on Amazon, Barnes and Noble, Indie Bound, and other online booksellers.
    Learn more about Joanne's other books here.
    Follow Joanne on Linkedin, Instagram and  Threads


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit joannetombrakos.substack.com

    • 47 min

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