5 episodes
Marketing Stories Ameet Guha
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- Business
Simple events in our lives sometimes hide in them, deep profound marketing concepts. These events provide learning for even the most seasoned marketers. This is a series of such real life marketing stories
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The STAR in your Storytelling
Storytelling is an old art that has now become very famous. Do you know that even storytelling follows a pattern and you MUST have S.T.A.R in your storytelling. Listen in to know more
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Teamwork is Doing Your Work
Teamwork often means each member helping each other to reach a goal. But does that work always?
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Marketing Stories - Formula To Calculate Opportunity
Often we have more than one opportunity to grab. How to decide on the best one? Can it be worked out using a formula? A real life story about a fish seller and a related lesson from an old HBR article
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Marketing Stories- Micro Moments
Micro Moments are those small, mostly unnoticed behaviours that a customer shows before he/she finally buys a product. Does this concept work in pharma? It does. Listen to a real life story that proves it
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Marketing Stories: The Story of a Purpose Brand
Why do some brands do not click despite the best marketing efforts. It may be because the marketers focus more on the customer and less about defining and fulfilling the PURPOSE, that the brand would serve for the customer. A real life story and a great marketing lesson from it.