12 episodes
Marketing Uncovered Podcast Aditi Aggarwal
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- Business
It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine.
In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans
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How marketing works at scale: a simplified guide
Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the cornerstone of all their marketing activities.
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Overwhelmed by marketing? This is how you can resolve it
Are you completely overwhelmed by marketing?
Facebook, Instagram, WhatsApp, LinkedIn, Twitter, Telegram, Discord, emails.... the endless list. Which platform to choose?
Or where can you advertise? Social media, Google, websites, product placements... another endless list.
And if that wasn't enough, how to make it unique? Affiliate marketing? Influencer marketing? Growth marketing?
In this episode, we'll see how you can determine the best combination for your business, with the least amount of work and resources. -
This is what viral campaigns have in common: in 6 STEPPS
How can you increase your chances to go viral?
Better content ≠ virality
There is no set formula to go viral. But there are some things you can include to increase the chances for your content to go viral.
In this episode, we'll talk about the main reasons why something goes viral according to Jonah Berger. The 6 STEPPS.
Viral basically is the word of mouth marketing on steroids
Whether it's money heist, new ads, old jingles, secret places, or something that just moves us. This is what makes it special.
So how can you increase your chances to go viral? -
Growth hacking: How to skyrocket your business
Answering questions like what is a growth mindset, how you can use that to build your business, how important customers are in the product building process, and what is product-market fit.
This episode is about growth hacking. No, it's not a magic formula; it's more like the common sense that's not so common.
It all boils down to getting more customers in less time with a product they love.
Listen to how this all comes together to help you growth hack your business. -
Secret sauce: what you need BEFORE you grow your business
What growth means? Is your business ready to grow? Growth is about leveraging the existing channels, not figuring them. Something unique for your business. It can be technical or can be something built into your business model. No one can give you a recipe for that. But you can keep some of the points in mind to guide your decision. Want to know what they are? Find out in this episode
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How to conquer your customer's mind: Beginners guide to positioning
Can a good service or product guarantee success for a business?
No, it can't. Because what's more important than having a good offer is making people BELIEVE that yours is the best offer.
So in essence, a brand isn't just about your product. It's about how PEOPLE see it. How YOU make them see it.
In this episode, we see how you can position your brand in the minds of consumers for success and avoid common pitfalls.