137 episodes
Marketing With Empathy® Sarah Panus
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- Business
Marketing With Empathy® helps marketing and business professionals create content that drives better results. Host, and 20+ year content expert, Sarah Panus, helps you confidently create content strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
Insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul.
Themes: brand storytelling, content marketing, content strategy, storytelling marketing, consumer behavior, professional development, marketing, editorial content, StoryBrand, social media marketing, influencer marketing
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REI’s Premium Content Arm: Co-op Studios
EP 136. REI’s Divisional VP of Brand Marketing, Paolo Mottola, returns to give an inside look at how their internal content arm for premium brand storytelling content works. Creating films, podcasts, feature length content and more.
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-content-arm-co-op-studios-paolo-mottola-episode-136/
Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
REI's new #OptOutside Summer Campaign - Paolo Mottola
EP 135. Paolo Mottola, the divisional VP of brand marketing at REI co-op, joins Sarah to give a behind-the-scenes look at REI’s newest Summer #OptOutside campaign + why they lean into storytelling and advice for brands navigating the current tough economy. REI is an outdoor retailer and the largest consumer co-op in the U S with 23 million members. Paolo leads marketing strategy, campaigns, partnerships, and brand marketing channels, including advertising, social media and content marketing. He created and leads REI co-op studios, which develops and produces films, podcasts, and editorial programs to inspire audiences with transformative outdoor storytelling.
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/REI-Opt-Outside-Summer-2024-Paolo-Mottola-episode-135/
Learn More About #OptOutside: https://www.rei.com/opt-outside
Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Branded Quiz Tips from my Quiz Coach - Helen Munshi (part 3)
EP 134 - [Part 3 of 3 quiz mini-series] Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as part of your content marketing strategy. Get Helen’s free video training below. + Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.
Get Helen’s Free Quiz Video Training to get thousands of ready-to-buy leads at https://helenmunshi.lpages.co/css-the-qa-opt-in-to-lightbulb-sarah-panus/ .
Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/branded-quiz-tips-quiz-coach-helen-munshi-episode-134/
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Interact's AI Quiz Maker - Josh Haynam (part 2)
EP 133 - [Part 2 of 3 quiz mini-series] Josh Haynam, Co-Founder & CEO of the popular quiz platform, Interact, joins Sarah to share ideas of how to use quizzes to advance a variety of things across your business. + Interact’s new AI quiz maker. Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ (hosted on Interact) for actionable tips to help improve your company’s content at link below.
Try Interact for Free Using Sarah's Link: https://get.tryinteract.com/wwxwhr49v40i
Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quiz-interact-josh-haynam-episode-133/
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
What You Can Learn from My First Quiz (part 1)
EP 132. [Part 1 of 3 quiz mini-series] BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.
FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-you-can-learn-from-sarah-panus-first-quiz-episode-132/
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Building Niche Masterminds for Growth & Engagement
EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid...
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-131/
FREE QUIZ: Ready to Improve Your Content Strategy?
Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
Learn more about your ad choices. Visit megaphone.fm/adchoices