29 episodes

Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.

Masters of Marketing Bassem Saber

    • Business
    • 5.0 • 1 Rating

Deep dives with marketing masters from across the globe, where they share their marketing best practices, experiences, and insights with Bassem Saber.

    How MCG Talent Grew to Become a Multi-Million Dollar Company​

    How MCG Talent Grew to Become a Multi-Million Dollar Company​

    Today, the UAE is one of the world's top hubs for business. However, back when Justin McGuire started MCG Talent, that wasn't the case.​
    Justin McGuire is the Founder of MCG Talent, the region's top marcom recruitment firm, and over the years he spent developing MCG Talent into a multi-million-dollar company, he has learned a thing or two about how to succeed in the region.​
    Join us as Justin delves into his story as an entrepreneur, how and why he started MCG Talent, and what he does to continuously grow his business.

    • 49 min
    How & Why Loulou Khazen Started a Podcast and How She Markets & Monetizes it​

    How & Why Loulou Khazen Started a Podcast and How She Markets & Monetizes it​

    When it comes to podcasters in the Middle East, few are as seasoned and knowledgeable as Loulou Khazen.​
    Loulou is the founder and host of Conversations With Loulou, a startup podcast which has grown to become one of the UAE's largest. Loulou is also an accomplished entrepreneur and currently invests heavily in tech startups with her company, Spade Ventures.
    Join us as Loulou delves into her story as an entrepreneur, how and why she started her podcast, and what she thinks new podcasters need to be doing to find long-term success.

    • 45 min
    Bounce Middle East: How They Market Themselves & How They Grow Their Brand Globally​

    Bounce Middle East: How They Market Themselves & How They Grow Their Brand Globally​

    Managing global marketing efforts for a major brand will always be a challenge, but when you have the right team and partners by your side, it becomes much simpler.
    Manuri Anthonis is the Director of Marketing at Bounce Middle East, one of the region's premier entertainment venues and a top entertainment brand globally.
    Join us as Manuri delves into the growth and marketing strategies she employs at Bounce, how she thinks about organic content vs. paid media, and the team members and external partners that have helped her grow the Bounce brand across various locations in the Middle East.

    • 33 min
    Organic Sources, PR, Collaborations, Growth Loops and Other Underused Marketing Channels​

    Organic Sources, PR, Collaborations, Growth Loops and Other Underused Marketing Channels​

    To achieve brand growth in 2024, brands need to go beyond the traditional offline and online marketing channels. Today, there is a myriad of untapped marketing channels which businesses need to start leveraging to succeed.
    Marisha Lakhiani is the Chief Growth Officer at Mindvalley, one of the world's top startups which is reported to be currently valued at $100M.
    Join us as Marisha delves into the growth and marketing strategies she employs at Mindvalley, the underutilized marketing channels she leverages and how Mindvalley grew from a simple meditation platform to one of the fastest growing businesses in the world.

    • 56 min
    Chris Do Talks Personal Branding, Standing Out and Social Media Growth ​

    Chris Do Talks Personal Branding, Standing Out and Social Media Growth ​

    With an over-abundance of content across most major social media platforms, it's nowhere near as easy to stand out on social media nowadays than in the 2010s, where simply creating decent content on a regular basis was enough.
    Chris Do is one of the top branding experts globally. He has amassed 1M followers on Instagram, has led multiple businesses and works with some of the world's top brands.
    Join us as Chris recounts his journey to gaining almost a million followers, becoming one of the most in-demand branding specialists of our generation, and how he is able to help his personal brand and business stand out among the competition.

    • 56 min
    Public Speaking and Its Massive Impact on Your Life​

    Public Speaking and Its Massive Impact on Your Life​

    Public Speaking is one of the most underrated skills for your career, and life. Strong public speaking unlocks opportunities, catalyzes change, drastically improves confidence and more.​
    Flo Akinbiyi is a globally-renowned public speaker and communication coach who has helped countless professionals, executives and companies improve their public speaking skills and prepare for crucial events and meetings.​
    Join us as Flo recounts his journey on how he found his passion, what communication coaching is and how it helps, what social media best practices he swears by, and much more.​

    • 48 min

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