1 hr
MOV Podcast - Ep 29 Feat. Priya Patankar of PhonePe | Mad Over Videos by guch Mad Over Videos by guch
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- Marketing
Priya Patankar is the Head of Communications at PhonePe.
Priya is a marketing and communications professional with over two decades of experience.
When Priya joined PhonePe in 2017, she was charged with getting consumers to buy into using the digital payment app — as well as garnering the trust of digital wallets — in the aftermath of India’s demonetization of some banknotes the year before.
Amidst the national push towards a cashless economy, Patankar waged an extensive campaign to do that through media relations and consumer education, all while simultaneously building a team capable of managing the company’s surge in users, many of whom were strangers to digital banking, at the government’s behest.
Priya Patankar joins us on episode 29 of the MOV Podcast to have some insightful conversations around video content as a part of the customer life cycle journey.
Priya Patankar is the Head of Communications at PhonePe.
Priya is a marketing and communications professional with over two decades of experience.
When Priya joined PhonePe in 2017, she was charged with getting consumers to buy into using the digital payment app — as well as garnering the trust of digital wallets — in the aftermath of India’s demonetization of some banknotes the year before.
Amidst the national push towards a cashless economy, Patankar waged an extensive campaign to do that through media relations and consumer education, all while simultaneously building a team capable of managing the company’s surge in users, many of whom were strangers to digital banking, at the government’s behest.
Priya Patankar joins us on episode 29 of the MOV Podcast to have some insightful conversations around video content as a part of the customer life cycle journey.
1 hr