ON AIR: With Owen Air Marketing

Introducing our 83rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B...

We're excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. "Honest Conversations: The Real Truths About Starting and Scaling Your Own Business" aims to mesh the immediacy of real-world events with timeless business wisdom. This new style is not just a change; it’s an evolution aimed at making the podcast more organic, relevant, and influenced by external factors such as poli...

Our 81st guest is Andy McCreadie, Managing Director at Sandler South West. Owen and Andy discuss the challenges that sales teams face as they grow.Including:– Why do salespeople fail?– What mistakes are sales leaders making in the current environment?– The do’s and don’ts of growing out a sales team– The crucial shift shift every salesperson must make to start seeing results– What sales leaders and managers should be doing to support their teams– The important role training and coaching ...

Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group. Owen and Arden have a discussion around discovering the true essence of a brand.Including:– What ‘brand essence’ means and why it’s important– Real life examples of brand essence– How brand essence can represent much more than the product you are selling– How brand essence works in a B2B environment– Increasing the degree of certainty: what it means and why it’s important for your clients– How to define the essence of your bran...

Our 79th guest is Adam Graham, Managing Director at Gray Matters and Founder of BD Matters. Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solutions to address it.Including:– Most common factors behind sales underperformance– The ideal mindset and culture of a leadership team– Common mistakes vs quick wins of positioning and branding– Pros and cons of being niche and the internal challenges that brings– Getting buy-in from your sales tea...

Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.Including:– The difference between demographics and valuegraphics– How to use valuegraphics effectively– The concept of humans being values-driven– 3 key questions to ask your potential customers to reveal their core values– Getting to the ‘why’– Demographic dominance...