On Creative Effectiveness w/ George Tannenbaum 20% - The Marketing Procurement Podcast

In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.


Win Without Pitching

Blair's Twitter

Blair's Linkedin

The ICA

Leah's Linkedin

The ICA's Linkedin

George’s blog: Ad Aged

GeorgeCo

George’s work site

George’s Linkedin

Rory Sutherland’s book: Alchemy

Blair's Innoficiency Problem article