Online Business Launchpad | Start An Online Business | Online Business Growth Trudy Rankin

Ever wondered if your emails are disappearing into a digital abyss, never to be seen or read by the people on your list? Imagine how bad that would be for your business if your carefully crafted messages never reach their destinations. 

In this episode, we dive deep into the world of email deliverability with tech expert MV Braverman to ensure your emails not only send but also land exactly where they should.

MV Braverman is not just an expert on email systems; she's a seasoned warrior in making sure digital communications hit their mark. With extensive experience in IT support and a deep understanding of email marketing, MV joins us to demystify the often confusing world of email deliverability and the recent changes that could be affecting your communications.

We also talk about:


The key differences between email delivery and deliverability.
The importance of setting up proper email authentication to avoid being marked as spam.
How setting up DMARC reporting can reveal issues you might never notice otherwise.
Real-world consequences of poor email practices and how they can silently impact your business.

Tune into this episode to ensure your email strategies are up to date and effective. And remember, if you want to stay ahead with the latest insights and tips from successful online entrepreneurs, subscribe and get notified about upcoming episodes. 

RESOURCES MENTIONED:


Online Business Launchpad podcast, Episode 149:  Useful Ways To Use Zapier To Automate Boring Repetitive Tasks With MV Braverman
MV’s DIY Email Authentication Guide  - https://diyguide.inboxwelcome.com
MV’s Website:  https://inboxwelcome.com/ 
Google Workspace:  https://workspace.google.com/ 
Brevo:  https://www.brevo.com/ 
Email management tools:

ConvertKit (affiliate link)
MailChimp


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Have you ever worried that your email platform is nothing more than an expensive drag on your business? 

And that you’re not getting everything out of it that you could?  Like a parked Ferrari languishing in the driveway?

In this episode we dive deep into how ActiveCampaign can revolutionize the way you connect with your customers and transform routine tasks into powerful customer relationships.

My guest is former maths teacher turned tech guru, Kay Peacey.  Kay is a world-leading expert in using ActiveCampaign to supercharge your business and email automation. And her expertise helps businesses harness the full power of their email platforms to foster growth and efficiency.

We also talked about:


Strategic Use of Tools: How ActiveCampaign goes beyond basic email functions to streamline business operations.
Integration Capabilities: The seamless interaction between ActiveCampaign and other tools like Google Sheets and Bonjoro.
Automation Benefits: Real-world examples of how automation can save significant time and resources.
Customization and Personalization: Utilizing tags and custom fields within ActiveCampaign to tailor customer interactions.

Curious to learn how ActiveCampaign can change your business landscape? Listen to this enlightening episode with Kay Peacey and discover the untapped potential of email automation. 

Want to be notified when new episodes come up? Sign up here. 

RESOURCES MENTIONED:


Kay’s Website:  https://slickbusiness.co/ 
Active Campaign Academy:  https://slickbusiness.co/activecampaign-academy/ 
Free Training - Accelerated Active Campaign
Facebook Group:  Automate Your Business With Active Campaign
Want To Get Started With Active Campaign?  Sign Up Here (affiliate link)

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Ever found yourself frustrated while waiting in line? Imagine turning that idle time into a goldmine for your business! In today’s episode, host, Trudy Rankin dives into how a surprise waiting period turned into an opportunity to employ the '1 Percent Up' technique—fine-tuning her business in ways that are simple yet significantly impactful over time.

She also talks about:


The transformative power of adopting small, continual improvements in your business operations.
Real-life insights on using downtime effectively to plan business enhancements.
Practical tips for incrementally boosting your business's performance and visibility.
How the '1 Percent Up' technique can lead to sustainable business growth and personal satisfaction.

Tune into this episode to discover how you can turn even the smallest moments into opportunities for business growth. And don't miss out on future insights—sign up here to be notified about upcoming episodes.

RESOURCES MENTIONED:


Book:  Atomic Habits by James Clear (affiliate link)

Trudy Rankin, host of the Online Business Launchpad podcast, brings a wealth of experience from running her online business for over nine years. Passionate about helping entrepreneurs thrive without burning out, Trudy shares strategies that are both practical and transformative.

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Imagine stumbling upon a tool that not only lifts your content creation game but also revolutionizes the way you organise your design workflow. Brenda Cadman did just that with Canva, transforming her graphic design process from chaos to streamlined simplicity.

Dive into this episode as Brenda shares her journey from discovering Canva in its early days to becoming a Canva verified expert, and how it has become an indispensable part of her content strategy.

Brenda Cadman brings over two decades of experience in website development and digital education, specializing in Canva. As one of the first 25 Canva verified experts globally, Brenda's expertise in leveraging Canva for business is unmatched, making her an authority in the field.

We also talked about:


Brenda's initial encounter with Canva and how it transitioned from a stop-gap solution to a central element of her design work.
The significance of organizing digital assets in Canva to enhance productivity and maintain brand consistency.
The evolution of Canva's features over the years and how businesses can benefit from them.
Tips for getting started with Canva and making the most out of its functionalities for content creation.
The future of Canva and its role in the digital content creation landscape.

Ready to streamline your content creation process with Canva? Listen to this enlightening conversation with Brenda Cadman and discover how you can transform your digital designs from cluttered to coherent. 

Want to be notified when new episodes come up? Sign up here. https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED:


Canva:  http://onlinebusinessliftoff.com/Canva (affiliate link)
Canva Creator Program Website:  Canva Creator Program
Brenda’s Website:  BrendaCadman.com

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here. https://onlinebusinessliftoff.com/newsletter/
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If you have to regularly create content, do you struggle to find topics to cover?  Whether you’re a podcaster, blogger, writer, you-name-it, it can be tough trying to overcome the old “blank page, blank mind” syndrome.

In today’s episode, host Trudy Rankin shares her 3-step process for coming up with content topics, no matter what.  Does it take a little bit of thought to make the process work?  Yes.  But is applying that process more effective than staring at a screen for hours?  Definitely yes.

Listen to the full episode to learn Trudy's complete process for never running out of relevant and engaging topics to discuss. 

Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED:


Kevin Chemidlin's Grow the Show podcast, Episode 163
Help with finding topics:  AnswerThePublic.com 
Trudy’s LinkedIn Profile:  https://www.linkedin.com/in/trudyrankin/ 
Book:  The Ultra Secret (affiliate link)
Book:  The Man Who Never Was (affiliate link)
Book:  Johnny Tremain (affiliate link)
Book:  Across 5 Aprils (affiliate link)

Trudy Rankin is a podcaster, business owner, and writer who has been running her own online business for nine years. She is passionate about helping overwhelmed online business owners learn new skills and techniques to grow their businesses without burning out.

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.
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Are you sick of working long hours?  Long commutes?  Tedious, exhausting tasks?

Imagine being able to quit your job and replace your entire income by simply buying an existing online business - no more sleepless nights worrying about starting from scratch. Sounds too good to be true, right? Well, that's exactly what Jaryd Krause did after years of backbreaking work as a plumber. In this candid interview, he pulls back the curtain on the realities of acquiring and growing digital assets.

Jaryd went from burnt-out tradesman putting in 70+ hour weeks to successful online entrepreneur, buying and scaling multiple online businesses to the point of being able to travel the world and go surfing whenever he felt like it. He now teaches others how to bypass the startup struggle through his coaching programs.

WE ALSO TALKED ABOUT:


Jaryd's journey from disliking his plumbing job to seeking an online income
The key differences between starting a business vs. buying an existing one
How he initiated the mindset shift to step back from operations
Evaluating different types of online businesses to acquire
Advice for aspiring online business buyers on criteria, due diligence, etc.
The pros and cons of attending seminars/conferences vs. hiring mentors directly

Are you intrigued by Jaryd's path and keen to learn if buying an online business could be right for you? Listen to the full episode for all his firsthand insights. 

RESOURCES MENTIONED:


Jaryd's company website:  BuyingOnlineBusinesses.com
Podcast:  https://buyingonlinebusinesses.com/podcast/ 

Want regular access to tips, techniques and advice from experts about growing your business? You can sign up here.
See omnystudio.com/listener for privacy information.