Pool Chasers Podcast Greg & Justin, Swimming Pool

May 12, 2024 Weekly Flash Briefing: Swimming Pools, Industry News, Business & Culture
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TOPICS DISCUSSED
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Pro Pool Inspectors ,marketing expert, Matthew Dube highlights the significance of a comprehensive marketing approach for pool professionals, emphasizing the importance of strategic planning, consistent execution, and thorough evaluation. He stressed that setting clear business goals and understanding the target audience are essential in developing effective long-term plans. Additionally, Matt advocated for consistent marketing efforts, like running ads and engaging with customers, to build brand credibility and foster relationships. He also underscored the value of utilizing data to refine marketing strategies, discussing how metrics like impressions and clicks can inform adjustments to enhance campaign effectiveness. Moreover, Matt touched on the benefits of automation tools, such as email automation and AI-generated content, to streamline processes and ensure efficient communication with customers. This holistic approach, he suggested, is crucial for achieving marketing success and driving growth in the competitive pool industry.

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Matt Horowitz highlighted the significance of continuous learning and staying updated on new products and technologies in the pool industry. Matt stressed the importance of maintaining close relationships with industry experts like Tish Dibble and Jason Hall from Pentair to stay informed about new products. Actively seeking information on upcoming products and updates ensures that he remains well-versed in the latest advancements.
Matt's hands-on experience with Pentair warranty service provided him with valuable insights into various pool equipment, including heaters and automation systems. This practical experience enabled him to understand the intricacies of different products and troubleshoot effectively. By engaging with new technologies and products, Matt expanded his knowledge base and enhanced his expertise in the field.

Brought to you by: Lyon Financial 

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