RALPH BAYDOUN - The Media Monitor (Ep.397‪)‬ The Beirut Banyan

A conversation with Ralph Baydoun - media monitor and analyst, and founder of Influeanswers. Taped live at Aaliya's Books.

A discussion on the wider role of media monitoring and online data analysis, an explanation of social listening and research on state-sponsored weaponization of social media, different tools to measure online content's 'viral' impact, built-in polarization that contributes to the spread of disinformation, and partial curbing measures that platforms - and countries - are taking.

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Timestamps:
0:00 Intro
1:29 Lebanese media
7:05 Cambridge Analytica
12:27 Measuring impact
18:41 Social listening
23:23 Online to mainstream
27:07 Weaponization of social media
34:38 Dead internet theory
41:21 Strategic communication ministry
46:!1 Lebanon
55:46 Built-in polarization
1:00:10 Canada
1:04:19 Q&A