1 episode
Second Look Sai
-
- Business
Business strategies and re-engineering for India. Learn how doing business in India offers its own challenges, get insights into global best practices for business growth strategies, leverage offline AND online channels to find customers, and enjoy a totally unique business focussed podcast made right here in Mumbai, the financial heartbeat of this great country.
-
4 silly mistakes your marketing campaign may be making and how to avoid them
In this episode, I'll describe 4 rookie mistakes this internationally renowned education company made in its marketing campaign promoting their online course to Indian startups.
They range from the trivial - like not using a .in or a .co.in domain - to the structural - like not showing how they are well positioned to actually teach an Indian startup something.
If you want to learn how to avoid marketing mistakes on video, the video version of this episode is on my blog.