Secrets of Staffing Success Haley Marketing Group

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
 
On this episode, Matt and Brad break down the 2024 State of Staffing Report, presented by Staffing Hub. Specific takeaways from the report include the importance of candidate redeployment, NPS scores, and technology in staffing. The conversation shifts to the significance of pay-per-click advertising and targeting your competitor's branded keywords in 2024.


 



 
Hosts
Brad Bialy  (LinkedIn / Twitter) 
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
 
Matt Lozar  
(LinkedIn / Twitter) 
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
On this episode of Take the Stage, Brad Bialy is joined by Joan Graci, Brain-Based Coach and Owner & President of APA Solutions, on this epsiode we talk about how to get the most out of yourself and your employees 
Self-awareness is the foundation of effective leadership, as it helps leaders understand their strengths and areas for growth.
Understanding body language is crucial for effective communication and building relationships.
Coaching empathy is possible and important for creating a positive work environment.
Recognizing and accommodating the differences between introverts and extroverts can lead to better collaboration and productivity. Breaking habits is difficult, but progress is more important than perfection.
Emotional intelligence is crucial for effective leadership and creating a positive work environment.
Leaders should strive to understand and manage the emotions of their team members.
Getting to know temporary workers more deeply can lead to lasting relationships and better placements.
The staffing and recruiting industry should prioritize understanding the goals and needs of temporary workers.
ABOUT THE SPEAKERS
Brad Bialy  (LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
 
Joan Graci
(LinkedIn)
As one of the only brain-based-certified Talent Coaches in the country, Joan has made it her mission to discover the secret of transforming organizational effectiveness as well as helping leaders grow through self-awareness. She incorporates hard data and science and uses it to bridge the communication gap between leadership and the people they employ by disrupting human capital norms. Leveraging three decades of analyzing data in the coaching and recruiting space, Joan defies traditional beliefs as it relates to the mindset of the workforce. Her passion is people, and she strives to coach leaders to work within the confines of the human brain’s natural abilities, rather than against it.Joan has spent the past decade pursuing education in the field of neuroscience, including a focus on the advances that validate everyone has access to developing new ways of thinking. She studies at the NeuroLeadership Institute as well as other institutions that focus on this methodology. Her expertise includes team formation, organizational development, productivity, and people improvement, change management and corporate culture, conflict resolution and team building, empowerment, and motivation. She has used her knowledge to unpack how this innovative brain-based methodology helps thinkers, teams, and organizations benefit from self-awareness, promoting growth and transparency.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
 
On this episode, Brad Bialy and Matt Lozar discuss their frustrations with shipping delays and spammy sales tactics. They emphasize the importance of relationship building in sales and the need for a strategic approach to driving applications in recruitment marketing. They also discuss the need to evaluate the effectiveness of job boards and consider alternative tactics for attracting quality candidates.
 
Hosts
Brad Bialy  (LinkedIn / Twitter) 
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
 
Matt Lozar  
(LinkedIn / Twitter) 
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
On this episode of Take the Stage, Brad Bialy is joined by Justin Uselton, Director of Sales at Avionte. On this epsiode we talk ALL things sales.
How to strengthen and grow your internal sales team
What makes selling staffing services so challenging?
What are the four factors of a winning sales environment?
Why do we need to establish a proper sales cadence?
How might we overcome relationship hurdles early in the sales process?
How do we drive sales leads from candidates?
 
ABOUT THE SPEAKERS
Brad Bialy  (LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
 
Justin Uselton
(LinkedIn)
As the Director of Sales at Avionte, Justin leads multiple teams that are directly responsible for adding to Avionte’s roster of more than 1,000 clients. With over 15 years of experience leading teams in the staffing industry and two years at Avionte, he is passionate about leadership and partnering with customers to create a cohesive strategy as they lean into to digital transformation. Justin is a graduate of Middle Tennessee State University, and currently resides in Orlando, Florida.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
 
On this episode, Brad and Matt discuss the importance of not eliminating recruitment marketing spend during tough times. They emphasize the need to be mindful of where resources are allocated and to focus on the ROI and value of EVERY marketing dollar spent. They also discuss the concept of cost per quality application and the importance of tracking and evaluating the effectiveness of different recruitment platforms. Additionally, they highlight the value of building a bench of candidates even when there are no open orders, as well as the need to shift the messaging from selling services to building relationships. They end the conversation by addressing the challenge of motivating sales teams when companies are not hiring.
 
Hosts
Brad Bialy  (LinkedIn / Twitter) 
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
 
Matt Lozar  
(LinkedIn / Twitter) 
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
 
On this episode, Brad Bialy interviews DeLibra Wesley, founder of National Recruiting Consultants and Women of Color in Staffing. They discuss the importance of incorporating DEI principles into the hiring process and how recruiters can effectively address unconscious bias. DeLibra shares practical advice for staffing firms just starting their DEI journey and highlights the role of technology in enhancing or hindering diversity in recruitment. To address unconscious bias in the hiring process, recruiters can be cautious about the language used in job postings, consider removing non-pertinent information from candidate profiles, and create skill sheets that omit names and gender. They also discuss the biggest challenge for DEI in staffing over the next five to ten years.
 
 
Key Takeaways: Staffing firms should be committed to implementing DEI practices and making it a part of their long-term goals and strategies.  Job descriptions should be clear, and gender-biased or masculine language should be avoided. Preferred qualifications should be removed from job descriptions to encourage more diverse candidates to apply. Technology can both enhance and hinder diversity in recruitment. While some software can help remove bias from job descriptions, AI can also perpetuate biases if not properly trained. Small staffing firms can start their DEI journey by implementing simple changes such as creating a gender-neutral dress code, building out a parental leave plan, and promoting cultural awareness days. Pay transparency is a crucial aspect of DEI, and organizations should strive to make compensation information visible and equitable.
 
ABOUT THE SPEAKERS
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
DeLibra Wesley leads National Recruiting Consultants with over 20 years of staffing experience under her belt. She founded NRC in the midst of the COVID-19 pandemic and quickly grew it into a successful agency serving hundreds of school districts in need of special educators. DeLibra currently sits on the American Staffing Association board of directors. She is passionate about tackling the challenges facing women in leadership, and she is an outspoken advocate for diversity, equity and inclusion in the workplace. She is the founder of Women of Color in Staffing, an online network that connects and empowers women in the industry. DeLibra was named ASA’s Volunteer of the Year in 2022. She has been named to Staffing Industry Analysts DE&I Influencers list multiple times. She was also named to the SIA Global Power 150 – Women in Staffing list multiple times. Prior to founding NRC, DeLibra oversaw all aspects of operations at a major healthcare staffing company, where she worked her way up from a coordinator position to COO. Her vast expertise ranges from employee training and compliance to project management and human resources. DeLibra is a single mother of two boys – Tristen and Trace. She loves travel and the arts. She runs her blog Goals With DeLibra in her spare time.