317 episodes
SEO in 2024 Majestic.com
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- Business
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti
“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics
“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital
“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant
“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing
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If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin
David and Adrijana discuss if you want to progress with your SEO career, you should stop overworking.
Talking points include:
How much work is overworking?
What if overworking is your company culture?
What if you’re your own boss?
Is it not OK to overwork at the start of your career?
If you’re an SEO manager, how do you ensure that you don’t overwork your team?
How do you detect if you’re doing too much?
When does overworking lead to burnout?
How do you recover from burnout? -
Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya
David and Irina discuss the importance of learning analytics To better understand user behaviour.
Talking points include:
What aspects of analytics do SEOs have to master?
What do we need to know about GA4?
— GA4 offers a lot of options on how we can analyse content consumption and user funnels.
How do you analyse content consumptions and how do we measure where this fits into the bigger picture?
What is a user funnel inside GA4 and how does this add value?
Do you prefer using another tool like Looker to analyse your data?
Do you add data from other ounces such as Search Console?
Is there a decent alternative to GA4?
Will the way in which data collection and analytics continue to evolve? -
Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms
David and Becky discuss the importance of tracking the metrics that matter, i.e. the actions most aligned to your customer’s needs.
Talking points include:
What are the metrics that matter?
What are the metrics that don’t matter?
Is focusing on ROI and focusing on the metrics that matter the same thing?
How do you know what you should be measuring?
How can we better understand the customer journey?
How do we know what the customer’s desired action is at each stage of the funnel?
How do we get buy-in from our client to focus on the right metrics?
How does this help to direct the future strategy? -
Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane
David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4.
Talking points include:
What does GA4 mean for SEOs?
What specifically are the needs of SEOs in terms of data?
Is it too late to change now?
How to use GA4 to lead your SEO strategy
How to use GA4 to lead your hollistic strategy
How to train internally about GA4 -
Target low volume, high ROI keywords - with Araminta Robertson
Araminta Robertson shares with David Bain the importance of targeting low volume, high ROI keywords in 2024.
Key discussion points include:
Why focus on keywords that have under 50 searches per month?
What’s your perspective on targeting zero-volume keywords?
How do you know if keywords are likely to be high ROI?
How do you go about interviewing your salespeople or conducting customer research?
What do you mean by targeting them with in-depth content?
What tools do you use to assist you with this process? -
Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka
David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself.
Talking points include:
What is this database for?
Is this for search engines?
How does it help you understand your:
- own marketing positioning,
- Voice
- customers better.
Is this what users want instead of the SERP?
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