The Path to Becoming TIME Dealer of the Year with Rita Case of Rick Case Automotive Group

Rita Case grew up in the automotive business, working in her family’s Honda dealership before taking on a leadership role in the industry. As President and CEO of Rick Case Automotive Group, she has built a $2 billion, multi-state dealership network, earning recognition as the 2024 TIME Dealer of the Year. In this episode, Rita shares insights on business strategy, leadership, and breaking barriers in a male-dominated industry.

Key Takeaways:

(02:31) Growing up in a family-owned dealership and learning the business.

(06:09) Challenging industry norms as one of the first female auto dealers.

(10:06) The strategy behind expanding through emerging auto brands.

(12:04) Using “Dare To Compare” to win customers and build trust.

(15:59) The importance of leadership, people, and company culture.

(22:05) Why the auto industry remains challenging for women.

(25:48) Women supporting women is helping break barriers in the automotive world.

(32:21) The impact of philanthropy and community engagement.

(37:09) Being named TIME Dealer of the Year and what it means.

(41:14) Why knowing and supporting employees is key to long-term success.

Additional Resources:

Driving Performance | Website

https://performancebrokerageservices.com/driving-performance-podcast/

Performance Brokerage Services | Website

https://performancebrokerageservices.com/

Performance Brokerage Services | LinkedIn

https://www.linkedin.com/company/performance-brokerage-services

Rita Case | LinkedIn

https://www.linkedin.com/in/rickcasegroup/

Rick Case Automotive Group | LinkedIn

https://www.linkedin.com/company/rick-case-automotive-group/

Rick Case Automotive Group | Website

https://rickcase.com

Our Customers, Our Friends by Rick Case and Brooke Bates | Book

https://www.amazon.com/Our-Customers-Friends-Community-Hardcover/dp/B010CLZDDK

Boys & Girls Clubs of Broward County | Website

https://bgcbc.org

Thanks for listening to “Driving Performance.” If you enjoyed this episode, please leave a 5-star review, and be sure to subscribe so you never miss any insightful conversations.

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