1,120 episodes
Today in Digital Marketing Tod Maffin
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- Business
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5.0 • 1 Rating
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A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Join the thousands of senior marketers listen each day.
Check out our ad-free podcast or our daily newsletter at https://todayindigital.com/premium
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Your Invitation is Here
Google Marketing Live is tomorrow. Inside is your invitation to our unofficial third-annual GML Tailgate!
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Emotion + Science + AI = Profit
Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year.
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TikTok is Coming For YouTube's Eyeballs
TikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
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In an AI World, Is SEO Dead?
Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.
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* Check out Dynadot: https://dynadot.com/marketing
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Two Steps Forward, No Steps Back. Ever.
Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
* Check out Miro: miro.com/PODCAST
Privacy & Opt-Out: https://redcircle.com/privacy -
Tuning In the Right Frequency
How "brand attachment" inoculates against the negative effects of ad repetition. A deep-dive marketing science episode.
Our Sponsors:
* Check out Dynadot: https://dynadot.com/marketing
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