Understanding ‘underconsumption core’: How a new trend is challenging consumer culture

Omar Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University.

Full Article:
https://theconversation.com/understanding-underconsumption-core-how-a-new-trend-is-challenging-consumer-culture-235417#:~:text=A%20new%20TikTok%20trend%20called,challenging%20the%20culture%20of%20consumerism.