324 episodes

Go behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.

LEADING BRANDS — Wavebreak Podcast Dylan Kelley

    • Business

Go behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.

    Behind-the-Scenes of Liquid I.V.'s Marketing Playbook

    Behind-the-Scenes of Liquid I.V.'s Marketing Playbook

    Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024.

    Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.

    • 55 min
    How To Grow Ecommerce Revenue In 2024

    How To Grow Ecommerce Revenue In 2024

    You can't control:
    - Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)
    - Impact on ad spend/CAC from the 2024 Election
    - Consumer spending and confidence
    So, what can you control? What should you focus on? That's what we cover in today's episode.

    • 34 min
    Chris Hunter, co-founder of Koia and Four Loko

    Chris Hunter, co-founder of Koia and Four Loko

    Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko.

    We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more.

    Chris Hunter is the co-founder of Koia and Four Loko.

    • 39 min
    Starface with Kara Brothers, Starface President

    Starface with Kara Brothers, Starface President

    In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.

    • 36 min
    [EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024

    [EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024

    Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.
    We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure

    • 38 min
    Building & Exiting Chubbies with Preston Rutherford

    Building & Exiting Chubbies with Preston Rutherford

    Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.

    • 1 hr 1 min

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