4 episodes

Chatting about everything, especially the automotive industry

We Are Consulting We Are Consulting

    • Business

Chatting about everything, especially the automotive industry

    WAC Wednesday Spotlight Interview with Brent Wees of The Next Up

    WAC Wednesday Spotlight Interview with Brent Wees of The Next Up

    I had a great conversation with Brent Wees about the sales process, time management aspect of sales and a few other items that we got into.

    Thanks again to Brent Wees for taking the time to chat about a topic that is very near to my heart.

    • 1 hr 6 min
    Episode #2 - We need to learn from Christchurch NZ.

    Episode #2 - We need to learn from Christchurch NZ.

    I had the pleasure in speaking with Khalil Shaffeeullah regarding the horrible events that transpired in Christchurch NZ.  We talked about a number of different points of view and I learned a ton.

    Thank you Khalil and I apologize for the delay in getting this up.

    • 1 hr 4 min
    WAC Wednesday Spotlight Interview with Amar Soni from Dealer Allies

    WAC Wednesday Spotlight Interview with Amar Soni from Dealer Allies

    I had the luxury of speaking with Amar about the Automotive Digital Landscape.  We talked candidly about the need for expertise on the dealers side to better serve their customers and future prospective customers. 

    Founded by Amar Soni, lifelong "dealer ally" and digital marketing consultant - Dealer Allies provides digital consulting and training for all staff in the dealership. Each custom program puts a dealership on a plan that allows them to conquer their digital marketing from their website, digital advertising on mediums such as Google, Facebook and marketplace. Facilitating the creation of dealer USP's (Unique Selling Propositions) - as well as the 'who' 'what' 'where' 'why' and 'how' of all of a dealers digital marketing efforts. 

    More about Amar Soni:

    "For the last 6 years, I've worked with Ford dealers (big and small) on their website and digital advertising. My efforts and relationships with DP's and GM's across Canada led to my previous company's invitation into Ford's D3 program. I led all sales and dealer satisfaction efforts. As this great company grew, I personally did not lack opportunities within it. But, I realized it was time to do what I do best and love the most. Continue to be a trusted advisor to Ford dealers and help them increase their profits. I founded Dealer Allies, and here we are today."  

    • 1 hr 8 min
    Episode #1 - Put the "R" back into CRM

    Episode #1 - Put the "R" back into CRM

    In 2019 the Automotive industry will go through a lot of changes.  In addition to that, it's predicted that the massive sales growth we've seen every year since 2008 will come to a halt.  In fact, it may even decrease!  With that in mind, it's the perfect time to utilize your CRM tool and start to cultivate the relationships you have with your current base. Start building processes that have the customer in mind, not you!

    • 7 min

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