12. Building a powerful target account list for ABM success

The Importance of a Target Account List in ABMDo you know how to create a powerful target account list that drives ABM success? Fes Askari and Josh Weale break down the essentials of account selection—from aligning Sales and Marketing and leveraging data-driven insights to distinguishing between your total addressable market and your ideal customer profile, and continuously refining your focus for maximum impact.