55 min
#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline) Exit Five: B2B Marketing with Dave Gerhardt
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- Marketing
Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.
They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.
Timestamps
(00:00) - - Intro
(05:51) - - The Secret to Success on LinkedIn
(08:01) - - Building the Right Audience
(12:54) - - Intentional Engagement for Network Building
(15:16) - - The Essentials of Effective Leadership
(17:14) - - The Power of Hiring Right
(21:21) - - Crafting Clear Objectives and Cultural Fit
(24:26) - - Strategic Interview Techniques and Networking
(33:07) - - Simplify Email Campaign Planning
(34:55) - - Revisiting and Setting Work Expectations
(38:31) - - Taking Action to Navigate Ambiguity
(41:53) - - Assessing Resources for Improvement
(44:00) - - The Skill and Will Framework for Effective Recruitment
(46:50) - - Tools and Techniques for Effective Leadership Growth
(51:23) - - Motivating and Developing People in Business
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.
They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.
Timestamps
(00:00) - - Intro
(05:51) - - The Secret to Success on LinkedIn
(08:01) - - Building the Right Audience
(12:54) - - Intentional Engagement for Network Building
(15:16) - - The Essentials of Effective Leadership
(17:14) - - The Power of Hiring Right
(21:21) - - Crafting Clear Objectives and Cultural Fit
(24:26) - - Strategic Interview Techniques and Networking
(33:07) - - Simplify Email Campaign Planning
(34:55) - - Revisiting and Setting Work Expectations
(38:31) - - Taking Action to Navigate Ambiguity
(41:53) - - Assessing Resources for Improvement
(44:00) - - The Skill and Will Framework for Effective Recruitment
(46:50) - - Tools and Techniques for Effective Leadership Growth
(51:23) - - Motivating and Developing People in Business
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Apollo.io.
If you share a pipeline goal with your sales team, then you care about the deliverability rate of your team’s outbound emails.
No email visibility means no meetings.
This is the “silent nightmare” for marketers. You often don’t even know this is happening.
And the most common cause of it? It’s actually an easy one to fix: you’re not using the right tool.
That’s why 100s of marketers at companies like Mutiny are switching to Apollo.io. Apollo has every tool you need to power your entire outbound and inbound motions (yes that’s right, I said inbound emails too - you can see how Ashby does it on Apollo’s site).
Marketers using Apollo have seen email deliverability jump from 62% to 98% after making the switch... 98%! That means more replies, more meetings, and of course, more pipeline.
Want to see what type of results you can get? Head over to apollo.io/exitfive and start using it completely for free. You don't even need a credit card to get started.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
55 min