326. Rob Manhoudt, VP Digital Commerce Europe at Procter & Gamble: Shoptalk Europe, from eCom to Digital Commerce, Moments of Trush, Shopper & Consumer Merging

Rob Manhoudt is Procter & Gamble's VP Digital Commerce Europe. With the highly anticipated Shoptalk Europe just around the corner (Barcelona, June 9-11), we are bringing one of their top speakers to the show to go over his unique point of view on Digital Commerce, Brands and, to an extent, the future of FMCG.

Tune in to hear about:

• Why after a career in Sales and General Management, he decided to move into eCommerce
• The transition from eCommerce to a more holistic and impactful "Digital Commerce"
• How the funnel has collapsed, silos have come down and eCom Leadership needs to think of the company as a whole
• The merge between Consumers and Shoppers
• Retail Media and the next steps to become a top pillar of the Media Mix
• NPD and Consumer Adoption in an increasingly Digitally-Driven world

More about Shoptalk Europe

• Homepage: https://europe.shoptalk.com/home
• Agenda: https://europe.shoptalk.com/agendas/2026-agenda
• Speakers: https://europe.shoptalk.com/speaker-list

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Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian

Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.