55 min
7 New Ideas To Build Your Email List In 2024 (With Extra Tips!) The Email Marketing Show
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- Marketing
What are the best ways to build an email list in 2024? What strategies are still relevant? Want to know what's working and what isn't?
We're Kennedy and Carrie, and you're about to get a truckload of value from this episode.
Guaranteed.
Ready to take action and get some awesome results?
Let's do this!
SOME EPISODE HIGHLIGHTS:
(0:33) Want to carry on with the conversation? Join our FREE Facebook group.
(1:38) Be a guest expert on other people's podcasts.
(16:00) Speak in other people's memberships and paid groups.
(21:17) Speak at live events.
(29:23) Leverage your social media channels.
(31:03) Ask people to click on the link in your bio.
(36:18) Leverage a free Facebook group.
(42:03) Leverage 'swaps' and affiliates.
(51:49) Join The Email Hero Blueprint.
(53:36) Subject lines of the week.
[podcast_subscribe id="7224"]
1. Be a guest expert on other people’s podcastsA great way to grow your email list is to leverage other people’s audiences by speaking on their podcasts. So how do you go about this?
Find a podcast show with an audience that benefits you.Don't approach a host saying you can speak about anything and everything. Instead, pick topics that relate to your business and prepare a couple of interesting hooks that get people’s attention.When you speak on someone's podcast, have a strong call to action. Prepare a lead magnet that listeners can download in exchange for their email address (because that's how you grow your list!)Be a great guest even if the host isn't an experienced interviewer and veers off-topic. If the conversation goes off-track, bring it back to your business and what you do.
How to pick the right podcast shows for youSo how do you go about identifying which podcasts you should be on? First, you don't necessarily have to target the big names! The most important thing is to pick a podcast whose audience is made of your type of people. Podcast shows with a big reach are great, but often smaller or mid-level shows have more engaged audiences of people who are super fans. Decide which shows you want to be on based on the audience - not the host or the podcast size. Also, consider whether the listeners of that podcast are only there for entertainment or whether they're used to buying. You'll want people who take action.
When pitching, make it easy for the host to say yes to you. Give them a few options for topics that are relevant to what they do – talk about something useful and unique to their audience. Prepare a few interesting topics with super hot hooks and pitch them to the host, asking what would be most suitable. Remember you can use your existing content (with different hooks) - you don't have to create something new every time.
A great advantage of doing this is testing out what topics resonate with your audience. We know this because every metaphor or framework we teach inside The Email Hero Blueprint has been developed by talking things through in conversations!
Create your playlist of podcast guest interviewsHere's another hot tip for you. Once you have a few shows you've been a guest on, create a playlist on Spotify. Even if the podcast shows aren't famous, the quantity of interviews you've given shows people you're an experienced guest. Having a handy playlist is also a great way to share free resources to help...
What are the best ways to build an email list in 2024? What strategies are still relevant? Want to know what's working and what isn't?
We're Kennedy and Carrie, and you're about to get a truckload of value from this episode.
Guaranteed.
Ready to take action and get some awesome results?
Let's do this!
SOME EPISODE HIGHLIGHTS:
(0:33) Want to carry on with the conversation? Join our FREE Facebook group.
(1:38) Be a guest expert on other people's podcasts.
(16:00) Speak in other people's memberships and paid groups.
(21:17) Speak at live events.
(29:23) Leverage your social media channels.
(31:03) Ask people to click on the link in your bio.
(36:18) Leverage a free Facebook group.
(42:03) Leverage 'swaps' and affiliates.
(51:49) Join The Email Hero Blueprint.
(53:36) Subject lines of the week.
[podcast_subscribe id="7224"]
1. Be a guest expert on other people’s podcastsA great way to grow your email list is to leverage other people’s audiences by speaking on their podcasts. So how do you go about this?
Find a podcast show with an audience that benefits you.Don't approach a host saying you can speak about anything and everything. Instead, pick topics that relate to your business and prepare a couple of interesting hooks that get people’s attention.When you speak on someone's podcast, have a strong call to action. Prepare a lead magnet that listeners can download in exchange for their email address (because that's how you grow your list!)Be a great guest even if the host isn't an experienced interviewer and veers off-topic. If the conversation goes off-track, bring it back to your business and what you do.
How to pick the right podcast shows for youSo how do you go about identifying which podcasts you should be on? First, you don't necessarily have to target the big names! The most important thing is to pick a podcast whose audience is made of your type of people. Podcast shows with a big reach are great, but often smaller or mid-level shows have more engaged audiences of people who are super fans. Decide which shows you want to be on based on the audience - not the host or the podcast size. Also, consider whether the listeners of that podcast are only there for entertainment or whether they're used to buying. You'll want people who take action.
When pitching, make it easy for the host to say yes to you. Give them a few options for topics that are relevant to what they do – talk about something useful and unique to their audience. Prepare a few interesting topics with super hot hooks and pitch them to the host, asking what would be most suitable. Remember you can use your existing content (with different hooks) - you don't have to create something new every time.
A great advantage of doing this is testing out what topics resonate with your audience. We know this because every metaphor or framework we teach inside The Email Hero Blueprint has been developed by talking things through in conversations!
Create your playlist of podcast guest interviewsHere's another hot tip for you. Once you have a few shows you've been a guest on, create a playlist on Spotify. Even if the podcast shows aren't famous, the quantity of interviews you've given shows people you're an experienced guest. Having a handy playlist is also a great way to share free resources to help...
55 min