Adtempt 010 - Fantastic Beasts ADtempted

Fantastic Beasts are endangered creatures with a dire perception issue amongst Muggles. To save the invisible from the inevitable, Sam, Chris and special guest Aurélie Diaz join forces to create a conservation campaign to magically change minds, win hearts, and free the fantastical.







Lenticular Poster







Transcript
Chris Hanna 0:00Hello and welcome back to accepted where we make ads for things that don’t really need them.



Sam McKinney 0:05I’m Sam and I love magical creatures.



Chris Hanna 0:07I’m Chris most likely to be voted a muggle.



Sam McKinney 0:09John, you couldn’t make it today. But don’t worry, we have a special guest filling in.



Chris Hanna 0:17Our special guest is an award winning art director whom I’ve had the utmost pleasure of working with both in school and in the agency world or Lydia’s. Welcome to attented



aurelei 0:26Hi, guys. Thanks for inviting me. Very excited to be here. Listen to all of the ideas, but mostly catching up with you guys.



Sam McKinney 0:33Thanks for coming on. Can you tell our listeners a little about yourself?



aurelei 0:36Yes. I’m an art director at independent agency guts in Miami. We’re working on ton of clients such as Activision Blizzard, Popeye Chicken, Philadelphia cream cheese, Michelobe Ultra. Yeah, most of my colleagues are like, very, very ad-nerd. But I’m just a nerd. So very happy to be here for this brief today.



Chris Hanna 0:59Well, we’re so glad that you’re finally on with us. And with that, let’s dive in.



Sam McKinney 1:03So our game plan today is to share ideas, choose one we like and then execute a campaign. As always, we’ll share our final executions on our Instagram and website. So please be sure to check those out. What is the product we’re tackling today? All right,



aurelei 1:15so today we are working on fantastic beast from the wizarding world film series. So for those of you who do not know that there are rare creatures with magical abilities, like invisibility, infinite storage, pouch, and even lock picking. Unfortunately, many of these incredible animals are viewed as monsters because their powers don’t meld well with human society. As a result, they’re often attacked onsite, locked in crow constrained and sometimes hunted to extinction.



Chris Hanna 1:49So for our goal today, just as the film’s main character new works to protect these creatures, our objective is to ideate a conservation campaign. Our approach needs to improve the negative muggle perception so that they’re not seen as monsters, but rather as the fantastic Beasts that they truly are.



Movie Sound EFX 2:05You rescue these creatures, rescue, nurture and protect the jet he tried to educate my fellow wizards about them.



Chris Hanna 2:13Sam, why dont you kick us off.



Sam McKinney 2:14There is a sense of awestruck wonder that hits when a magical Thunderbird soars through the sky above you bringing rain, or when a bow truckle reveals itself amongst the branches of a tree, these amazing moments bring a new layer into the already magical world of nature. And if we don’t protect it, we could lose it all. So help save these fantastical creatures and don’t take the magic out of the magical.



Chris Hanna 2:34I love the sentiment so much. I was thinking a lot around how like animals are one of the purest expressions of like Mother Nature’s magic, and I love how you’ve expressed it here.



Aurelei 2:45Yes, very poetic. Lots of beautiful visuals that could live here.



Sam McKinney 2:50Alright, and the next one, Ravello fantastical because it’s magical spells. Fantastic Beasts have long lived their lives in the shadow hiding from the eyes of ordinary people, so much so that their memories have become nothing more than fairy tales to us. Unfortunately, there isn’t a fairy tale conservation. So a few that do no of