Agency Unfiltered is a biweekly web series that features interviews with agency owners around agency operations and agency growth. Nobody knows how to scale agencies better than those that are doing it, and they're happy to share an unfiltered look into what has worked—and what hasn't. Hosted by Kevin Dunn.
Leveraging Podcasting as Inbound Marketing
Jon Sasala, President of Morey Creative, shares his team’s first hand experience in developing branded podcasts. Jon discusses where and how podcasting fits into the larger marketing and sales processes, how it builds trust—and the surprising industry he likes to hire from.
Mastering Client Web Projects
Trish Lessard, CEO of Mediajunction, joins us to talk client websites and how to manage complex CMS builds, migrations, and implementations—while keeping these projects under budget, within scope, and delivered on time.
Ensuring Data Integrity for True Business Intelligence
Blake Kendrick, Director of Operations for FullFunnel, talks about his team’s approach to reporting: specifically, auditing fields and schema on the backend to pull through as impactful, actionable data.
Digital Transformations Through Technology
Brendon Dennewill, CEO of Denamico, has made a key distinction in their flywheel model: they put customer experience in the center. Learn how to leverage data, systems, processes, and technology to help your clients succeed with a true digital transformation of their customer experience.
Aligning Pricing with Client Expectations
Doug Davidoff, Founder and CEO of Imagine Business Development, joins us to talk about how he evolved his pricing strategy to eliminate the gap between prospect expectations and resource allocation. Learn about his three tiers of programs: services, solutions, and outcomes.
ESOP: Employee Stock Ownership Plans
Greg Linnemanstons, President of Weidert Group, joins us to talk ESOP: and how the trust he set up for his team benefits the agency, the employees, and his clients. We discuss why he rolled out an ESOP, financials and factors to consider for your agency, and the benefits you may see.