AMP186: How to Grow Your Marketing Career With the Power of Personal Branding (And Why You Should Get Started Now) With Lachlan Kirkwood Actionable Marketing Podcast

How can you grow your marketing career with just a few years of experience? Through the power of personal branding. But you better get started now—just ask an accomplished and successful 24-year-old entrepreneur from down under.
Today’s guest is Lachlan Kirkwood, a digital marketing and conversions specialist who established ClickThrough, a startup that connects marketing talent with some of the biggest brands in the world.
Some of the highlights of the show include:
Personal Branding: Why it matters for marketers to add value Sole Intention: Build blog to practice digital marketing skills, not to build business Personal Brand Portfolio: Know, engage, leverage audience to iterate content Personal Brand Benefits: Agencies serve as source to attract new clients Distribution Channel: Personal branding and team members remain active How to get started on personal branding? Start small and set low expectations Biggest Barriers: Being a perfectionist and fear that your opinions aren’t valuable Highs and Lows: Personal branding should be based around storytelling Consistency and Persistence: Forget performance metrics, results will happen Life is Business: Common mistakes marketers make with personal branding Links:
Lachlan Kirkwood ClickThrough Lachlan Kirkwood’s Blog Lachlan Kirkwood on LinkedIn Google Analytics CoSchedule