Brand Value & Valuations: Leveraging Your Most Valuable Asset Kill the Ad Man

Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings a unique perspective to our conversation. He discusses what lead him to invest in a local craft brewery and how ...