79 episodios

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

Brandfetti Anita Siek

    • Marketing

A real talk no fluff podcast dedicated to helping you craft a stand out brand through clever content marketing, the understanding of consumer psychology and words.

Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through words.

    I Documented My Entire Day and Here Are 3 Things I Learned

    I Documented My Entire Day and Here Are 3 Things I Learned

    I was recently prompted by my mentor to document my entire day and week to see exactly where my time goes. In this episode? I share with you the 3 big WOW moments for me when I did this activity, and why I'm not exactly proud of how I've structured my day, and the changes I'm going to make.

    Follow Anita on instagram.com/anitasiek and instagram.com/Wordfetti

    • 20 min
    Emily Osmond interviews me on my journey from 0 clients to where I'm at today

    Emily Osmond interviews me on my journey from 0 clients to where I'm at today

    In a special episode of Brandfetti, I'm sharing an amazing chat I had with the one and only Emily Osmond. We left no stone unturned as we deep-dived into my origin story, how I became a founder, and how I grew Wordfetti from a humble side-hustle to the big, beautiful brand it is today. If you're an entrepreneur (or are about to take the plunge) you'll find all the goodies and a whole lot more in this episode!

    www.instagram.com/anitaonchi and www.instagram.com/brandfetti.
    www.instagram.com/wordfetti

    • 57 min
    4 Journal Prompts to Start Your Morning With Intention

    4 Journal Prompts to Start Your Morning With Intention

    There's nothing more important during these crazy times than finding a way to stay grounded. And while 2020 has certainly thrown (more than) a few curveballs our way, we're here to share a little secret with you. That secret? How starting your day with a little wordy magic can keep you feeling zen, focussed, and full of gratitude for the day ahead.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 10 min
    From Passion Project to 3 Million Downloads and 5 Income Streams with Sophie Walker of Australian Birth Stories

    From Passion Project to 3 Million Downloads and 5 Income Streams with Sophie Walker of Australian Birth Stories

    After the traumatic birth of her first child, Sophie Walker - founder of Australian Birth Stories - decided it was time to start having a conversation about the real story behind the Insta-perfect, half-truths we're exposed to when preparing to give birth.

    3 million downloads, five successful revenue streams, and two more kiddies later, Sophie's joining me today to blow your mind with her mastery of this thing called podcasting!

    www.instagram.com/anitasiek
    www.instagram.com/wordfetti

    • 46 min
    3 Things that Moved the Needle in the Growth of my Biz (+ FREE MASTERCLASS INVITE)

    3 Things that Moved the Needle in the Growth of my Biz (+ FREE MASTERCLASS INVITE)

    In today's podcast, I'm talking through the 3 things that have truly moved the needle of growth in both my business and my personal brand. From consumer psychology to the power of empathy, we'll discover the insights that have driven my brands forward and can help any business transform itself for the better.

    You'll find the sign-up link for the FREE MASTERCLASS right here: www.anitasiek.com/free-masterclass.

    www.instagram.com/anitasiek
    www.instagram.com/wordfetti

    • 19 min
    12 Random Acts of Kindness To Nurture Your Audience Now

    12 Random Acts of Kindness To Nurture Your Audience Now

    On last week's episode, we dove into the science behind how kindness and empathy infused marketing impacts your business. In today's podcast, we're putting our tips into action by throwing down 12 ways to include Kindness Marketing into your brand's day-to-day communications (and overall) strategy - both online and offline.

    Follow Anita on www.instagram.com/anitasiek and the team at www.instagram.com/wordfetti

    • 24 min

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