Building a Football Club in 365 Days in Dubai: Palm City FC | Gameday Podcast with Soheil Var

In this episode of Gameday Podcast with Kike Levy, we explore the intersection of the creator economy and professional sports with Soheil Var, Founder & Owner of Palm City FC and one of the most innovative creators bridging football and digital media. Long before launching his own club in Dubai, Soheil captivated audiences with his viral "Road to Pro" series, an unfiltered look at his pursuit of a professional football contract. Over the past few years, he has successfully leveraged that loyal online community to transition from a digital creator into a modern sports entrepreneur, completely redefining what an athlete can achieve off the pitch.We discuss the mechanics of building a professional football franchise fueled entirely by community power, and how digital content is actively disrupting the traditional football ecosystem. Soheil also shares his insights on why a strong personal brand is now an athlete's most valuable asset, how he balances his own image with club sponsorships, and what his journey reveals about the future of fan engagement and ownership in this new era of sports.👉 What do you think is the best way to turn digital attention into a tangible, real-world sports asset?🔔 Comment and subscribe for more deep dives into the business of sports, digital innovation, and the new models shaping football.