The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.
E189 – Data, F1 & Storytelling
Zoom into Data, F1 & Storytelling in this episode that talks through some examples of using data for marketing and business operations.
E188 – Comparison Marketing
When you are not the market leader in your industry creating comparisons to the leader is a tactic. This episode explores a recent example and walks through how you can do it (perhaps differently).
E187 – Why Your Marketing Team Needs Documentation and Processes
Cooper joins the guys and drives Dave crazy while they try and dig into the topic of documentation, processes and making sure tasks and projects are done correctly and quickly.
E186 – Site Hack Stories and Prevention Tips
Join and listen for some tips on better locking down your site, securing your data better and how to spot site hacks that may hurt your SEO and more importantly those visiting your site.
E185 – Empathy in Frontline Workers
A bad experience with a repair person leads Dave and Mat down a rabbit hole of empathy, protecting employees and much more.
E184 – NLP, BERT vs. SMITH and What it Means for Marketers W/ Dave Davies
Dave Davies joins to talk NLP, BERT vs. SMITH, Passages and what it all means for SEO and Digital Marketers.