256 episodios

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
Hosted on Acast. See acast.com/privacy for more information.

Campaign podcast Campaign

    • Economía y empresa

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts
Hosted on Acast. See acast.com/privacy for more information.

    Campaign Media Awards winners Mail Metro Media, PHD & Zenith

    Campaign Media Awards winners Mail Metro Media, PHD & Zenith

    Mail Metro Media, PHD and Zenith were among the big winners at this year’s sellout Campaign Media Awards.
    Joining Campaign media editor Beau Jackson, they each discuss their competition; give behind-the-scenes insight into their award winning work; talk about where media makes a difference to a strong creative campaign and give a sneak-peak of what’s coming up this year.
    She is joined by:
    • Lauren Dick, executive director of media and data at Mail Metro Media, winner of Commercial Team of the Year
    • Richard Clay, chief strategy officer at Zenith, whose seven wins included Banks & Financial Services, Best Use of Insight and Creative Idea - budget over £250K
    • Tilly Macpherson-Bruty, associate planning director at PHD UK who worked on the Grand Prix winning "Pink sky thinking" campaign for Warner Bros' Barbie movie
    Further reading:
    Campaign Media Awards 2024: winners revealed
    In Pictures: Campaign Media Awards 2024
    Campaign Media Awards 2024: shortlist revealed


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    • 24 min
    Media Week Podcast: The legacy of Lunch & Learns

    Media Week Podcast: The legacy of Lunch & Learns

    ‘Lunch and learn’ sessions are a historic part of the relationship between agencies and media owners - but how should they work, and are they still necessary? In this week’s episode, the Media Week Podcast team cook up their recipes for the ideal lunch and learn, as well as discussing the etiquette of CTV ads, AI news recommendations, and Disney’s efforts to lead the way in programmatic streaming ads.
    Hosted by Bukky from Wavemaker, Harriet from Publicis, Charlie from ShowHeroes and Jack from Craft Media.
    Figures quoted in the MediaWeek podcast were accurate at the time of recording.
    Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions for Media Anon here: https://forms.gle/CXPYw4SDRSqXzZTt8

    Hosted on Acast. See acast.com/privacy for more information.

    • 32 min
    Adland's gender pay gap | Cannes Lions jury | Will agencies move to holdco solution for big clients?

    Adland's gender pay gap | Cannes Lions jury | Will agencies move to holdco solution for big clients?

    Campaign UK's editorial team discusses the news of the week, including WPP's rise internal in internal whistleblower reports and Publicis shaking up its board.
    Creativity and media reporters, Charlotte Rawlings and Shauna Lewis, discuss some of the biggest news of the week with tech editor Lucy Shelley, from Campaign's research into agencies' gender pay gaps to the UK figures in the Cannes Lions Jury and we ask if agencies are losing their individuality as they increasingly move to a holding company solution for their biggest clients.
    Also discussed in this episode:
    Pablo hires creative directors from Adam & Eve/DDB and Special
    Dan Cullen Shute exits Creature in agency restructure
    Coming up this week: Campaign's School Reports 2024 and an interview episode with the winners of the Campaign Media Awards 2024.

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    • 13 min
    Campaign Podcast: How to win at the British Podcast Awards

    Campaign Podcast: How to win at the British Podcast Awards

    In a special episode about the forthcoming British Podcast Awards 2024, Gideon Spanier, the UK editor-in-chief of Campaign, looks at the latest trends in podcasting and advertising and discusses how to win at the most important awards in the UK podcast industry.
    We speak to two BPA judges, Michaela Hallam, the director of content for Fresh Air, a podcast production company, and Chris Impey, co-editor of The Intelligence, The Economist’s daily news podcast, to get their expert views and awards tips.
    Plus Adam Shepherd, the editor of the British Podcast Awards and head of podcasts for Haymarket Business Media’s marcoms portfolio, has details about the entry process for the BPAs — ahead of the early-bird deadline on 23 April and standard deadline on 9 May. More information is at britishpodcastawards.com


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    • 26 min
    Shola West on the unspoken realities of influencer marketing

    Shola West on the unspoken realities of influencer marketing

    Content creator and Gen Z marketing specialist Shola West spoke to Campaign work and inspiration editor Imogen Watson about the unspoken realities of influencer marketing at Campaign and PR Week's Influencer 360 on Wednesday (10 April).
    Listen to audio from the session as West details how discrimination, pay disparities, and the marginalisation of certain voices run rife within the influencer industry.
    West also discussed the difference between being an 'influencer' and a content creator and why she prefers the latter term, and shared her personal journey working in influencer marketing and as a content creator.


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    • 16 min
    Accenture Song acquisition | M&C Saatchi’s new strategy | Monzo and AnalogFolk

    Accenture Song acquisition | M&C Saatchi’s new strategy | Monzo and AnalogFolk

    On this week’s Campaign news podcast, tech editor Lucy Shelley and media editor Beau Jackson discuss the top stories of the past week including:
    Accenture Song’s Unlimited acquisitionM&C Saatchi’s new strategyMonzo signing AnalogFolkHavas Media Network's new centralised planning teamInterview with EssenceMediacom’s Kate Rowlinson
    Also coming up for the week ahead: the Mail Metro Media football tournament, Campaign Experience Awards (17 April) and Campaign Media Awards (18 April)
    Note: When discussing Havas Media Network’s Connected Planning Hub it is stated that the team will run across “All the different Havas businesses.” To clarify, this refers to all businesses which fall under Havas Media Network in the UK which is Havas Media, Havas Entertainment, Havas Market and Havas Play.
    Further reading:
    M&C Saatchi nabs McCann’s Rob Doubal and Laurence Thomson
    M&C Saatchi to consider US acquisitions to bulk up creative network

    Hosted on Acast. See acast.com/privacy for more information.

    • 9 min

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