The Aaron LeBauer Show Aaron LeBauer

Today, I speak with Dr. Owen Johnston, founder of Advanced Physical Therapy & Wellness, about scaling his cash practice. They specialize in group fitness and giving hope to the hopeless. Owen talks about being a Go Giver instead of a Go Getter and how that mindset has informed his entire outlook on business. He shares how they grew their practice to have multiple physical therapists and how the handle the ups and downs.
*Owen references Dr. Kevin Downing of Turning Point Counseling

We talk about:
-being unemployable
-burn the ships
-lessons from hiring and scaling
-coaching business
-struggles hiring
-staying in your lane
-plans to expand

Why I gave up treating patients
What’s been your experience like in the Cash PT Platinum Mastermind? How has serving/coaching in the Cash PT Platinum Mastermind changed your life and practice?

TIME STAMPS:
1:00 introduction
5:44 using the giving mindset to grow your business
9:45 first years in business
14:47 overcoming the big challenges
22:52 being unemployable
28:40 deciding not to coach
36:36 stepping away from treating patience
39:20 experience in the Platinum Mastermind
42:45 learning from teaching

Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation 
9 Profit Accelerators: https://www.aaronlebauerlive.com/9-profit-accelerators-webinar-registration

Connect with Owen:
Instagram: https://www.instagram.com/advancedptwellness/
Free tips, tricks, Q&As on Instagram https://www.instagram.com/cashpayptaccelerator/
Free trainings to help cash pay PTs: https://www.advancedptwellness.com/coaching 
YouTube: https://www.youtube.com/channel/UCmcaI8_Sn4T-P2d6DsxGNbg

Passive income isn’t work-free. This is working once and continuing to earn income on that effort. 
Here are the 8 secrets to making passive income as a physical therapist.
1) Give Results in Advance
-Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then your audience will buy from you.
2) Lead Flow
-Your lead flow starts with blocked, no flow. Then it moves to a trickle. That is followed by a drip. After that, you get a flow. At the very top, you have a flood. The truth is, there are really only 2 kinds. You either have enough leads or you don’t. 
3) Value Ladder
-At the bottom rung, you have a free offer like a lead magnet. Then you move to a Low Barrier Offer (LBO), which is something low cost but high value. Then you move to a primary offer. This is a higher cost item like a plan of care. The top of your value ladder is a monthly recurring membership offer. 
4) Proven Offer
-It can be free and paid, but it has to be proven to work. You can have an idea for something, but you need to know it works before you build it out. You need to know people actually want it.  
5) Work Smarter, not harder
-Most who are struggling don’t have a favorable input to impact ratio. You have to get to a place where yo are leveraging a team and software to increase your impact without increasing our input. I can’t help more people if I’m stuck at a table working on people all day. That’s why I bought back my time with building the right team and software to expand my impact.
6) Evergreen Sales sequence
-Have an automated sequence that moves people along the path to becoming a patient or a client. You want them moving up the value ladder. 
7) Email Marketing System
-You have to use email marketing. You just have to. That’s why we created the PT Email Engine for our CashPT Platinum Mastermind members and we’ve opened it up to everyone. It’s like buying a car and getting free gas for life. I’ve done all the setup for you. You just have to implement it with your email list. 
8) Investing
-You need to start investing at the beginning, but there are different levels of investments. You can start by investing your time to set up a marketing sequence. That’s investing in yourself. You need to invest in your business BEFORE you worry about debt like your student loans. Then you can start investing in the stock market, crypto, and real estate. Real estate can build long-term wealth.   
“If you’re not in the game, you’ll never win the game.”

Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" and being a stay at home mom. She opened up her business a little over a year ago. She treats active adults in Houston, TX. The clients she mostly serves are women who enjoy pilates, yoga, and barre.
TIME STAMPS:
1:00 introduction
2:42 Sarah’s business
11:40 treating out of her home
13:20 homeschooling her four kids
18:54 “retiring” her husband
24:53 being a flight attendant
30:00 direct access laws
35:00 when to hire


Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Sarah:
Instagram: https://www.instagram.com/covenantpt/
Website: https://www.covenantphysicaltherapy.com/

Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists need to hear. The comeback is always greater than the setback!
TIME STAMPS:
1:00 introduction
7:15 deciding to move to Denver
8:40 the promise versus reality
11:38 deciding to start his own practice
15:54 the plan for growth
19:40 big jumps in growth
25:25 the sales process
31:40 explaining cash pay to others
40:40 getting referrals 
50:32 being quick to act

Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Joey:
Instagram: https://www.instagram.com/comeback_performancept/
Instagram: https://www.instagram.com/shoulder.comeback/
Website: https://comebackperformancept.com/

Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and conditioning and other resources.
TIME STAMPS:
1:00 introduction
2:31 different aspects of cheer
8:10 deciding where to go to school
10:23 finding strength & conditioning
12:17 from cheer to PT school
14:35 deciding to start a business
21:30 joining the CashPT Platinum Mastermind
25:00 being busy
27:30 offering different programs
33:05 the biggest challenges
35:19 growing Instagram & email list
41:20 goals for the future
42:20 advice for new grads

Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Maria:
Instagram: https://www.instagram.com/drmariawisman/
Instagram: https://www.instagram.com/the_cheerdoctor/
Website: https://thecheerdoctor.com/

Today, I speak with Dr. Odell Miller, owner of Off the Bench Physical Therapy & Sports Performance, located in Kalamazoo, Michigan. Odell shares his journey from the NFL to physical therapy school, and what motivates him to strive to do everything to the highest level. Being an elite athlete, Odell takes the lessons he learned from sports to his practice as a physical therapist and coach. He now strives to pass on what he’s learned to others and help broaden opportunities for those coming up behind him.
TIME STAMPS:
1:00 introduction
3:35 lessons from the NFL
7:34 experiences in PT school
10:39 starting a business while still in school
16:01 advice to students
18:39 Deciding to open an in-person practice
21:21 van life
25:08 building social media
31:29 time between graduation 
35:50 biggest game changers 
38:48 vision for the future
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation

Connect with Odell:
Instagram: https://www.instagram.com/odellmiller25/
Website: https://offthebenchpt.com/