Chapter 4 - What is Affiliate Marketing‪?‬ HelloVeeru (Veerander Chowdary)

Well, if you are aware of the history of digital marketing, you probably are confused about how affiliate marketing works.  

Let me tell you what is affiliate marketing and how it is a great opportunity to earn money for a normal person like you and me.

Well, this will be better with an example. 

Now let’s see, you went to a store and found a great product that you think your friend will like. What would you do?

You’ll go and tell your friend about the store and the product. 

If they buy that product from that store and tell your name,

Shopkeeper will then give you a commission for referring. That is nothing but you being an affiliate marketer and the whole process is called affiliate marketing. 

Refer your friend

The word affiliate quite literally means to attach or connect. So you are connecting a seller and a buyer which makes you an affiliate marketer.

Now that you know what is affiliate marketing,

let us get a little deeper into how it works and how it will help you as a marketer or as a user

But before that, let’s learn what cookies are first.

I know, if you’re thinking of good smelling biscuits, think exactly the same. When you break a biscuit, you leave little biscuit pieces behind. 

Every time you click on a website link, you see a pop-up that asks for your permission to accept cookies.

When you accept the cookies, you are giving permission to the website to collect your data and help you with relevant content.

The cookies might not help a user that much but they will help the sellers a lot. The data a marketer collects will help him understand the interests of the user and give them exactly what they are looking for. 

So every time you accept cookies, remember, you are letting a website help you with better suggestions. 

Now that you know how cookies work and how they are useful for a marketer,

why don’t we learn digital marketing and its growth.

If you remember our previous introduction class, you must know that Affiliate Marketing is a 12 billion dollar industry. 

Now let’s see how you play off into this scenario.

In a 12 billion dollar industry, that keeps growing every day, there is always some place for you to become the next best marketer of the industry.

Like every industry, the affiliate does have its ups and downs depending on the reputation of the product and its service. 

Affiliate marketing has ups & downs

Study the market to be a marketer. 

Affiliate marketing, like any other industry, has evolved a lot throughout the years. What started as a simple commission to a person who refers their product, is now a business and a capital investment market.

There are companies that solely rely on affiliate marketing, earning millions over simply referring. 

We have a whole affiliate marketing course in the DBA check the course here.

Now, all these companies have one thing in common, they make sure they study the market and the time to market a certain product.

So, if you are looking to market something, be sure to understand the need of the product in the market and if it is the right product at the right time.

But how will you understand which niche should you pick to market a product or service? The next lesson has got the answer to your question.