Collisions YYC Tyler Chisholm

In today’s episode, host Tyler Chisholm sits down to chat with Derek Hovinga to delve into the intricacies of modern marketing and startup ecosystems. They explore the challenges of social media validation, the pivotal role of content in building long-term trust, and the unique complexities of B2B sales cycles. Derek highlights the importance of blending organic and paid advertising while emphasizing buyer behaviour shifting towards seeking information rather than direct sales pitches. Derek discusses his work at Inbound Lab, including his focus on customer discovery interviews and leveraging AI tools to better understand client needs.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Derek Hovinga’s LinkedIn: https://www.linkedin.com/in/derek-hovinga-he-him-94617115/
The Inbound Lab’s Website: https://www.theinboundlab.ca
The Inbound Lab’s LinkedIn: https://www.linkedin.com/company/the-inbound-lab
The Inbound Lab’s Instagram: https://www.instagram.com/the_inbound_lab
The Inbound Lab’s TikTok: https://www.tiktok.com/@derekthecreator

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by Charles Osuji, the dynamic Managing Partner and CEO of Osuji and Smith Lawyers. Charles shares his compelling journey from Nigeria to Calgary, discussing the challenges of integration for immigrants and his personal battles with imposter syndrome. We'll hear about the value of surrounding oneself with a supportive "tribe," the importance of mentorship, and his innovative Foot in the Door Initiative (FIDI) designed to provide international lawyers with Canadian experience.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Charles Osuji’s LinkedIn: https://www.linkedin.com/in/charles-osuji-a371b465
Osuji & Smith’s Website: https://www.osujismith.ca
Osuji & Smith’s LinkedIn: https://www.linkedin.com/company/eighty-twenty-cmo
Osuji & Smith’s Facebook: https://www.facebook.com/OsujiandSmith
Osuji & Smith’s Twitter: https://www.twitter.com/OsujiandSmith
Osuji & Smith’s Instagram: https://www.instagram.com/osujismithlawyers
Osuji & Smith’s TikTok: https://www.tiktok.com/@osujiandsmithlawyers
Osuji & Smith’s YouTube: https://www.youtube.com/channel/UCg-Xhnn2IofVCEiMmuFgRfg

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by Michael Gaudet, Principal of Eighty Twenty CMO, to discuss the world of fractional work and its unique advantages for businesses and professionals. Michael shares his meticulously developed playbook for launching his business, emphasizing a hyper-niche model and the importance of delivering outsized value in specific use cases.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Michael Gaudet’s LinkedIn: https://www.linkedin.com/in/michaelcgaudet
Eighty Twenty CMO’s Website: https://www.eightytwentycmo.com
Eighty Twenty CMO’s LinkedIn: https://www.linkedin.com/company/eighty-twenty-cmo

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by Elliott Schneier, COO of Virtual Gurus, to look into the evolving landscape of startup funding, the nuances of remote work, and the strategic growth of tech companies outside traditional hubs. Elliott shares his extensive experience helping founders raise over $750 million in investment capital and discusses the current investor market's shift toward seed and pre-seed funding amidst a cautious venture capital environment. Listeners will gain insights into the operational challenges of scaling businesses, the importance of simplifying user experiences, and the critical need for objective decision-making in entrepreneurship.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Elliot Schneier’s LinkedIn: https://www.linkedin.com/in/elliotschneier/
Virtual Gurus’ Website: https://www.thevirtualgurus.com
Virtual Gurus’ LinkedIn: https://www.linkedin.com/company/your-virtual-gurus
Virtual Gurus’ Facebook: https://www.facebook.com/yourvirtualgurus
Virtual Gurus’ Instagram: https://www.instagram.com/virtuals_gurus
Virtual Gurus’ Twitter: https://www.twitter.com/virtual_gurus


Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by Jennifer Massig, CEO of MAGNA Engineering Services, to discuss her inspiring journey from embracing engineering to innovating in community-based water treatment solutions, highlighting the power of listening and consensus in creating solutions that align with community values. She explains building a workplace culture that supports work-life harmony and advocating for a realistic work week that maximizes productivity without burning out. Jennifer’s innovative approach challenges traditional engineering solutions and redefines the balance between professional and personal life, proving that a well-rounded approach leads to sustainable success. Join us to explore how curiosity and care for the community can revolutionize industries.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Jennifer Massig’s LinkedIn: https://www.linkedin.com/in/jennifer-massig-8ba36040
MAGNA’s Website: https://www.magnaengineering.ca
MAGNA’s LinkedIn: https://www.linkedin.com/company/magnaengineering
MAGNA’s Facebook: https://www.facebook.com/magnaengineering
MAGNA’s Twitter: https://www.twitter.com/magna_eng
MAGNA’s Instagram: https://www.instagram.com/magnaengineering

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

In today’s episode, host Tyler Chisholm is joined by Chief Operating Officer of Platform Calgary, Jen Lussier, to discuss the evolving landscape of entrepreneurship in Calgary, particularly within the tech sector. They explore the crucial role of Platform Calgary as an innovation hub, providing a nexus for tech entrepreneurs to connect, incubate, and thrive through mentorship, education, and investment support. Jennifer shares insights on the challenges and successes of fostering a sustainable financial model by drawing industry investment and reducing reliance on governmental support, illuminated by Platform Calgary's non-transactional partnerships with giants like KPMG and National Bank.

This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.

Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
Website: https://www.collisionsyyc.com

Thank you for tuning into Collisions YYC!

Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.

If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.

We sincerely appreciate your support of our local podcast.

Host links:

Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Jen Lussier’s LinkedIn: https://www.linkedin.com/in/jalussier
Platform Calgary’s Website: https://www.platformcalgary.com
Platform Calgary’s LinkedIn: https://www.linkedin.com/company/platformcalgary
Platform Calgary’s Facebook: https://www.facebook.com/platformcalgary
Platform Calgary’s Twitter: https://www.twitter.com/platformcalgary
Platform Calgary’s Instagram: https://www.instagram.com/platformcalgary

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing