Copywriters Podcast David Garfinkel

Today we have a special edition of the Old Masters Series.

I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins and John Caples.

If you’ve read Think and Grow Rich, you know how Napoleon Hill used to have imaginary meetings with dead presidents?

Well, this one’s like that, but a little different. I’ve taken actual quotes from these six featured Old Masters and organized the quotes into three categories, to answer the question:

How can you improve the quality and response of your video ads on Facebook, youtube and TikTok?

You’ll be surprised and maybe delighted to find out that these guys had some wisdom they published before there even was an internet that applies 100% today—and we’ll show you how.

Because some things never change.
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Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print.

He added that knowing how to sell is still a top priority, but today it’s almost imperative that you do it in an entertaining context.

Donnie’s right. We’re in an entertainment era, that’s for sure.

A couple days ago I was watching a Pulitzer-prize-winning reporter from the Washington Post describe some major breaking news with her prediction of how it would play out in the future in a movie. She started her description by saying, “In the Netflix version… ”

Let’s just for a moment go back to the 1970s, when I was a journalist myself.

Can you Imagine the summer of 1974, after Nixon resigns, Woodward and Bernstein on with Walter Cronkite, saying, “I think in the movie Robert Redford should play Woodward, and Dustin Hoffman can play Bernstein.”

Never woulda, coulda or shoulda happened.

In 1974.

But that was then and this is now.

And here we are. It’s Netflix’s world. We just live in it.

So how does all this apply to copy?

Not as much as you might imagine… but a lot more than you probably think.

We’ll talk about that today.

Get: The Persuasion Story Code http://shorturl.at/pzAEQ

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For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship in print.”

That happened in Chicago in the early 1900s.

Today, a modern-day copywriting visionary from Chicago, Donnie Bryant, says it’s time to update the definition.

Donnie is our returning champion. He was on a couple months ago to talk about his great new book, Subject Line Science.

But this time, he’s got a new idea that may stop you in your tracks.

Donnie knows whereof he speaks. He has generated over $130 million in sales for his clients, which include Agora Financial, Dan Kennedy’s GKIC and Early to Rise.

And he has shared the stage with copy legends like Parris Lampropolous, Clayton Makepeace and the other David, David Deutsch.

We take a deep dive into Donnie’s stunning new idea today.

Donnie’s Book, Subject Line Science:
https://www.amazon.com/dp/B0CPRRS2LKDownload.

If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publisher based in Northern Florida. He’s been in the business since 2006 and tells us about his own journey, as well as some of the experiences he’s had training and advocating for younger copywriters.

Just as important, he’ll let you know what he has seen that spells bad news for people trying to get their foot in the door in the first place. Plus, he shares in-the-trenches insights about what works and what doesn’t work with stories in copywriting.

My book, The Persuasion Story Code
https://www.amazon.com/dp/B0CFD2KXNQDownload.

This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners.

I mean, what did I do to earn the tagline, “The World’s Greatest Copywriting Coach?”
I’ve decided to come clean. It’s never been a secret, but now that I think about it, I just don’t talk about it all that much. In dribs and drabs, sure.

But never the full monty. Until today.

Today’s show is for two types of people:

First, anyone who’s interested in the kind of mentoring I do and might want to bring me on as a mentor.

But second, anyone else who mentors copywriters or wants to.

Look, there are far more people who want to be mentored than I’ll ever be able to work with one-on-one.

So if you can take my 10 rules of copywriting mentoring and put them to use with your own clients, have at it. This is an open invitation.

To learn more about my mentoring, go to: https://garfinkelcoaching.com
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These days, more than ever before, it’s not merely
optional that you stand out in the marketplace. For
the listeners of this podcast, that is true whether you’re
a copywriter, a marketing consultant with a specialty,
or a business owner.

You need to stand apart from the crowd especially these days because the marketplace is so crowded and getting more so every day. You want to be known for something specific.

In the best of all possible worlds, you want to be the “go-to” person for what you do.

Brenna McGowan, who is our returning champion today, figured that out and did something about it. Even though what she does is relatively innovative and not the most crowded part of our field, she found a way to stand out, big-time.

Brenna’s specialty is pre-launches—warming up your market by letting them get to know you even before your launch begins. That’s what she told us about when she was on the show a couple months ago.

But now she’s back to talk about a multi-day virtual event she hosts every few months, called “Behind the Launch.” It’s pretty exciting and she’s agreed to reveal a lot on today’s show.

To get Brenna’s pre-launch cheat sheet and get on her list, to find out what she’s up to and get advance notice of her next event, go here:

https://brennamcgowan.co/cheatsheet/
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