Creating a lead magnet and using it to attract more leads New School of Marketing

It’s so busy online that it can be hard to stand out and get people to find you and actually entice them to interact with you. Generating leads is an important aspect of building a customer base and driving growth. That’s where a lead magnet comes in – when done well, it can be a very powerful tool and has somewhat revolutionised the way businesses attract and engage potential customers online.In this week's episode I'm talking about lead magnets, what they are and how you can use them in you...