Cultivating Successful Lease-Up Strategies: Lessons from Student Housing with Brandon Willis Multifamily Mix with Barbara Savona

Barbara is joined by Brandon Willis, from GMH Communities, as they talk through all the obstacles and triumphs that come with lease-ups. Brandon takes us through his incredible career and shares all the lessons learned - from his time in the leasing office at student housing to his new role as the Regional Leasing Manager for multiple properties. He gives great insight into the importance of effective outreach marketing, branding, encouraging team buy-in, and so much more! You’ll get actionable takeaways you can take back to your team and start implementing today to take your community from lease-up to full-up!

EPISODE AT A GLANCE

00:23 Welcome to the Multifamily Mix

00:59 Quick Recap of TX Apartment Association Conference

03:31 Deep Dive into Lease Up Strategies with Brandon Willis

06:02 Brandon Willis: From Musical Theater to Multifamily Success

10:36 The Art of Branding and Marketing in Lease Ups

28:49 Leveraging AI and Technology in New Developments

32:16 Career Growth and Final Thoughts

37:20 What’s Next for Multifamily Mix

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