Design of AI: Podcast for Product Teams Design of AI

Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for. 

Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams.

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How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today.

Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data.

Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/

Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI.

And join our substack newsletter to get resources, insights, and strategies for product teams https://designofai.substack.com




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Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use.

She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M.

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There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers.

Ben’s newsletter: https://www.focusedchaos.co/

Design of AI, the podcast for product teams

Hosted by Brittany Hobbs & Arpy Dragffy 

Subscribe to the podcast

https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf

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And join our newsletter to get resources from our guests, plus key insights and strategies to help your business. Get it on our website: https://Designof.AI or find us on designofai.substack.com


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AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models when you can get replicas elsewhere and have no clarity on how they were derived?



We explore how product teams can and should adapt. Important is protecting the rights of your users and leveraging LLMs that are ethically processing the data that you input into them.



Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero.

Please subscribe to the Design of AI, the podcast for product teams who want to leverage AI to transform their industries.

Visit https://designof.ai to get AI news & tools that matter to product teams.


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Emily Campbell joins us to discuss the future of UX. Her Shape of AI newsletter and community have become the go-to resource for AI product design patterns. She sees AI products getting to market with far less involvement from design than they should have. Design will undoubtedly experience shocks —with roles changing, and anti-patterns emerging— but also entirely new opportunities for design to shape adaptive experiences that offer users new capabilities to personally interact with products. We discuss what comes next after prompt-based, text interfaces.



Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Please subscribe to the Design of AI podcast. We speak to leaders at the forefront of AI to learn how great AI products are designed and how they’re transforming industries

To contact us visit our website designof.ai


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