16 episodios

In this podcast we will share the most important insights that we have gathered from several decades of working closely with some of the world's most disruptive brands. We will show how every business, start-up to enterprise, can design its brand using disruptive thought and action. From how-to sessions with members of our executive team, to conversations with our clients, learn first hand how to position your brand to compete with disruptive challengers - and to challenge and disrupt yourself.

Disruptive Branding, a podcast by Saffron Brand Consultants Saffron Brand Consultants

    • Arte

In this podcast we will share the most important insights that we have gathered from several decades of working closely with some of the world's most disruptive brands. We will show how every business, start-up to enterprise, can design its brand using disruptive thought and action. From how-to sessions with members of our executive team, to conversations with our clients, learn first hand how to position your brand to compete with disruptive challengers - and to challenge and disrupt yourself.

    Lush has quit social media.

    Lush has quit social media.

    Was this a PR stunt from the British cosmetics company? Or is it a grand statement that aligns with their positioning? How can Lush stay at the forefront of customers' minds without the world’s top communication channels?

    Listen to this week’s podcast episode to hear Saffron strategists Elliot, Shaan and Carmen discuss the brand implications of this interesting decision.

    • 13 min
    Building brand equity with ESG

    Building brand equity with ESG

    How do brands’ Environmental, Social and Governance (ESG) commitments drive purchase decisions? Where should brands be communicating their ESG efforts to engage potential customers?

    Learn from industry leaders how to best implement ESG commitments to drive brand value and authentically deliver on your promise.

    • 58 min
    A discussion with V500

    A discussion with V500

    At least 15% of the world’s population will experience some form of disability in their lifetime. Nevertheless, it's a topic that doesn’t get enough attention in most brands’ diversity and inclusion commitments.
    Listen to this episode to find out more about our client, The Valuable 500's, important work and what brands can do to make a real difference.

    • 22 min
    A discussion with Hyperloop TT

    A discussion with Hyperloop TT

    Saffron worked with Hyperloop TT to evolve their brand to reflect the credibility of the technology and the team. In this podcast episode, Saffron Creative Director Drew Coughlan  catches up with Robert Miller (CMO at Hyperloop TT) to delve deeper into the Hyperloop TT branding project, the challenges the mobility industry faces, and how their new brand is continuing to create real impact for their business.

    • 26 min
    A discussion with ie University

    A discussion with ie University

    With an increased blurring of boundaries between the physical and digital worlds, interior spaces must adapt to new needs. In this podcast, we welcome two impressive guests - Elvira Muñoz Beraza, Director of the Master in Strategic Interior Design at ie University, and Jacob Benbunan, CEO and Co-founder of Saffron Brand Consultants.

    With a wealth of experience in the industry, Elvira and Jacob aim to teach the next generation of designers how to face this new reality of branded environments.

    • 32 min
    A discussion with Ria Money Transfer

    A discussion with Ria Money Transfer

    Saffron worked with Ria Money Transfer in the development of their new brand identity. After the launch of the brand in July 2020, we caught up with Aura Martinez Schifflers (Director of Global Communication & PR at Ria) to take a closer look at the project overall and ask her how the new brand is impacting the organisation as a whole.

    • 8 min

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