Driving Smarter Business Decisions Using Zero-Party Data W/ Jeremiah Prummer Reel It In

Jeremiah Prummer is the founder and CEO of KnoCommerce - a leading post-purchase survey software for eCom companies.

Prior to starting KnoCommerce, Jeremiah built eCommerce companies, worked at marketing agencies, and built a reputation for building one of the most widely recognized WooCommerce extensions supporting 120,000+ websites.

In this episode, we discuss Jeremiah's background, starting KnoCommerce, the state of attribution in marketing since the iOS 14.5 update, the importance of zero-party data, and Jeremiah's own best practices to collect it, among other topics.



If you'd like to connect with Jeremiah, don't hesitate to reach out to him through his socials:

Website: https://knocommerce.com/

LinkedIn: https://www.linkedin.com/in/jeremiahprummer

Twitter: https://twitter.com/JeremiahPrummer



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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.



Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan